Overview
We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends.
Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Careers and employability
At Nottingham Trent University Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
The Marketing and Data Analytics course is designed to produce graduates with focused knowledge on data and analytics for marketing. This is crucial knowledge to have to succeed as a data specialist, in roles across market research, consumer insight or product marketing.
Market research and consumer insight professionals primarily work in market research and development, seeking to discover target areas that help drive the operational and creative strategies in organisations. Consumer insight is used in various divisions of a company, from product development to customer service.
Potential job roles this degree will prepare you for include:- Product Marketing Manager
- Insight Manager
- Market Research Manager
- Marketing Analyst
- Customer Relationship Management Analyst
Programme Structure
Courses included:
- Marketing for the Boardroom
- Informed Customer Insight
- Data Analysis and Visualisation
- Data Mining for Marketing
- Informed Decision Making
- Web Analytics and Digital Strategy
- Consultancy Experience Project
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
There are no masters application deadlines. Applications should be submitted before the end of July for September intake.
Language
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Credits
Delivered
Campus Location
- Nottingham, United Kingdom
Disciplines
Marketing Data Analytics View 338 other Masters in Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic reference is required.
Tuition Fees
-
International Applies to you
Applies to youNon-residents20650 GBP / year≈ 20650 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12150 GBP / year≈ 12150 GBP / year
Additional Details
Two years (placement year):
- National: £14,000
- International: £22,500
Living costs
Nottingham
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Data Analytics.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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