M.Sc. On Campus

Marketing and Data Analytics

Nottingham Trent University

12 months
18000 GBP/year
11000 GBP/year
Tuition fee
Apply date
Start date


This Marketing and Data Analytics course from Nottingham Trent University is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. 


We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. 

Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Careers and employability

At Nottingham Trent University  Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

The Marketing and Data Analytics course is designed to produce graduates with focused knowledge on data and analytics for marketing. This is crucial knowledge to have to succeed as a data specialist, in roles across market research, consumer insight or product marketing.

Market research and consumer insight professionals primarily work in market research and development, seeking to discover target areas that help drive the operational and creative strategies in organisations. Consumer insight is used in various divisions of a company, from product development to customer service.

Potential job roles this degree will prepare you for include:
  • Product Marketing Manager
  • Insight Manager
  • Market Research Manager
  • Marketing Analyst
  • Customer Relationship Management Analyst

Programme Structure

Courses included:

  • Marketing for the Boardroom 
  • Informed Customer Insight
  • Data Analysis and Visualisation
  • Data Mining for Marketing 
  • Informed Decision Making 
  • Web Analytics and Digital Strategy 
  • Consultancy Experience Project 

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • We recommend applying as soon as you are able as we may close the course if it is full.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Tuition Fee

To alway see correct tuition fees
  • International

    18000 GBP/year
    Tuition Fee
    Based on the tuition of 18000 GBP per year during 12 months.
  • National

    11000 GBP/year
    Tuition Fee
    Based on the tuition of 11000 GBP per year during 12 months.

Two years (placement year)

  • National: £12,385 (£11,000 in Year One and £1,385 in Year Two)
  • International: £12,385 (£11,000 in Year One and £1,385 in Year Two)

Living costs for Nottingham

583 - 978 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Data Analytics
Nottingham Trent University


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