Overview
The Master in Market Research and Consumer Behavior is a 10-month program from IE University, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic and digital skills.
After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.
Career
After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process.
The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.
Programme Structure
Courses include:
- Business Marketing & Strategy
- Consumer Insights & Analytics
- Consumer Psychology & Behavior
- Professional Skills
Key information
Duration
- Full-time
- 10 months
Start dates & application deadlines
- StartingApply anytime.
- Rolling Admission
Language
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Delivered
Campus Location
- Madrid, Spain
Disciplines
Family & Consumer Science Marketing Digital Marketing View 4 other Masters in Family & Consumer Science in SpainWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Bachelor degree from an accredited university
- Official university transcripts (certified translation into English or Spanish)
- 1 page CV/Resume
- 1 essay
- 2 letters of recommendation
- English language certificate – for non-Native English speakers: we accept the TOEFL (minimum score of 100), the IELTS (minimum score of 7), Duolingo English Test (minimum score 120) or a Cambridge Advanced or Proficiency level. A certificate is not required if you completed an undergraduate degree in English. The validity of all previously mentioned English language certificates for IE’s admissions process is two years, from the date you took the exam.
- Photocopy of current passport
- Passport size picture
- Application fee: 150€ (fee is not refundable)
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IE University and/or in Spain, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents37000 EUR / full≈ 37000 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals37000 EUR / full≈ 37000 EUR / full
Living costs
Madrid
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Market Research and Consumer Behavior.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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