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Overview
The Digital Marketing Communications program at St. Lawrence College will deepen the students’ marketing communications skills and develop new skills in planning and implementing Integrated Marketing Communications campaigns.
Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns.
Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
Career
Graduates find employment in many areas of the marketing communications industry from ad agencies, to marketing departments, to charitable and government organizations, to smaller entrepreneurial endeavours. Job areas include:
- Client Services Account Executive
- Copywriter
- Web Producer
- Digital Analyst
- Digital Media Specialist
- Social Media Manager
- Digital Marketing Manager
- SEO and SEM Specialist, and more.
Programme Structure
Courses include
- Digital Publishing (Web and Social)
- Market Research and Consumer Behaviour
- Interactive Web Marketing
- Integrated Marketing Communications
- Social Media Marketing Strategy
- Content Marketing and Video Strategy/Editing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
More details
- After the Equal Consideration Date, applications are considered on a first-come, first-served basis. (1 Feb)
- International Students are invited to apply year-round, depending on what is most suitable for them.
Language
English
IELTS 6.5
TOEFL® IBT 83
Credits
30 alternative credits
Delivered
On Campus
Disciplines
Communication Studies Marketing Digital Marketing View 16 other Masters in Communication Studies in CanadaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6.5
TOEFL® IBT 83
Other requirements
General requirements
- Two or three-year college diploma or university degree.
- Passport.
- Original/certified as well as translated copies of your completed Secondary/Post-Secondary transcripts or equivalent.
- Original/certified Secondary/Post-Secondary Diploma/Degree.
- Proof of English proficiency (i.e. International English Language Testing System (IELTS) score sheet).
Tuition Fee
To alway see correct tuition fees
-
International
16500 CAD/yearTuition FeeBased on the tuition of 16500 CAD per year during 12 months. -
National
4398 CAD/yearTuition FeeBased on the tuition of 4398 CAD per year during 12 months.
Living costs for Kingston
1015 - 1615 CAD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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