Strategic Communication

Overview

The Strategic Communication programme from University of Liverpool offers a cross-disciplinary education with a distinctive focus on:

• How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.
• The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
• The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.

The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

Career prospects

The programme prepares students for a career in business firms, public institutions and NGOs institutions, all sectors where there is growing market demand for communication experts or consultants.

Upon completion of the MSc Strategic Communication programme, you will be in an extremely competitive position to seek employment in all these sectors, both in the UK and abroad.

Professional areas include but are not limited to public relations, investor relations, public affairs, media relations, social media, internal communication, communication consultancy and financial PR, events management and promotions.

Graduates from this programme can also choose to further their study by undertaking a PhD dissertation in the broad field of communication research. Our Department of Communication and Media warmly welcomes enquiries from prospective Postgraduate Research Students who would like to work in our areas of research. Click here to discover the main research opportunities we offer.