Strategic Communication University of Liverpool

Overview

Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. As a result, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.

Key Features

• The Strategic Communication programme from University of Liverpool offers a cross-disciplinary education with a distinctive focus on:
• How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.
• The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
• The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.
• The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

Career prospects

• Graduates wishing to continue academic studies will find a supportive and nurturing research environment that prepares them well for doctoral-level research activities. Career pathways that follow this route include employment in higher education (teaching and/or research), or teaching at secondary and further education levels.
• The School of the Arts works closely with  Careers and Employability at the University to ensure students are provided with opportunities to undertake training to enhance their employability skills, as well as support students seeking to find either work placements during their vacations or full-time work after graduation.