Overview

The Sport Management (Sport) at University College Dublin designed for graduates and experienced professionals, the programme combines evidence-based management theory with practical application. 

You will examine real sport organisations and challenges while developing skills in strategy, leadership, governance, marketing, operations, communication and research.You will learn from academics and experienced sport-industry contributors in an interactive environment built around discussion, case studies, problem-solving and professional insight.Whether you want to begin a career in sport or progress within the industry, UCD will help you become a more informed, reflective and effective sport-management professional.

Why Study Sport Management At Ucd?

UCD combines academic expertise, industry engagement and a university-wide culture of sport.Students benefit from:

• Research-informed teaching

• Contributions from experienced sport-industry professionals

• Small class sizes of approximately 20–30 students

• An international learning environment

• Applied case studies and problem-solving

• Industry workshops and field visits

• Access to UCD’s extensive sporting environment

• Study in Dublin, home to national governing bodies, professional organisations, major venues and international sporting events

The programme was ranked 14th globally and fourth in Europe in the 2024 SportBusiness Postgraduate Course Rankings. It was also ranked ninth globally for return on investment.Rankings relate to the specified year and may change.

Career opportunities:

You may know that you want to work in sport without yet knowing where your skills will have the greatest impact.The MSc helps you understand the industry from multiple management perspectives, identify your professional direction and demonstrate your ability to solve complex organisational challenges.Graduates may pursue opportunities in:

• National and international governing bodies

• Professional clubs and teams

• Sport development organisations

• Sports marketing and sponsorship

• Event management and operations

• Sport communications and media

• High-performance sport organisations

• Government and public-sector sport

• Community and participation programmes

• Commercial sport and fitness organisations

• Consultancy, research and policy

Potential roles may include:

• Sport development officer

• Marketing or sponsorship executive

• Event or operations manager

• Communications officer

• Club or governing-body administrator

• Partnerships executive

• Programme or project manager

• Policy or research officer

• High-performance operations professional

Career outcomes depend on previous experience, professional interests and the requirements of individual employers.