Marketing and Retail Innovation University College Dublin

Overview

The Marketing and Retail Innovation programme at the University College Dublin inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation.

Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, will feature at the heart of your studies, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.

Career opportunities:

With an MSc in Marketing and Retail Innovation, graduates are equipped to work in a variety of industries such as software development and tech services, healthcare, food, entertainment, fashion and clothing, travel, consulting and financial services, among others. 94% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in December 2023.

Potential careers for our graduates include:

• Retail operations

• E-commerce specialist

• Brand management

• Customer experience management

• Strategic planning

• Product / Marketing analyst

Previous graduates have been employed by a range of companies including Ebay, Brown Thomas, Arnotts, Dunhumby, Ryanair, Salesforce, Arrow Technologies, Danone, QuinnBet, Applegreen, Accenture, theStartUp.com, Fidelity Investments, Tech Ads Media.