Overview

Combining theory and practice, the AI-Driven Marketing and Innovation programme at ESCE Paris - International Business School covers the latest advances in digital marketing, artificial intelligence, data-driven marketing, and phygital commerce. Students learn to transform data into strategic insights, leverage AI to optimize marketing decisions, and innovate in emerging areas such as enhanced customer experiences and Web3 marketing.

What are the targeted skills of the Master of Science in AI-Driven Marketing & Innovation

At the end of the studies the student will be able to :

Master AI-driven marketing, communication, and innovation strategies
Apply data analytics and intelligent technologies to global marketing challenges
Design personalized and immersive customer experiences
Leverage smart retailing, omnichannel, and automation tools
Transform real business cases into data-driven insights and creative marketing solutions
Cultivate adaptability, critical thinking, and ethical decision-making for sustainable growth

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Programme Structure

Subjects include:

Innovation 5.0
Social Media Marketing
Growth Hacking
New Technologies
Digital Marketing
Relationship Marketing
Marketing Communication & Brand Management
Marketing for Sustainable Business

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-01 00:00:00

Apply anytime.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Bordeaux, France

Disciplines

Marketing View 60 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

180 ECTS for admission in MSC 1
Photocopy of passport
up-to-date resume
Cover letter
Last diploma obtained or certificate of the current year
Transcripts for the last three years
A letter of recommendation from a professor and/or an employer who can attest to your academic and/or professional performance (optional)
Proof of proficiency in English and/or French depending on the language of instruction of the chosen program (or interview with our admissions department) (optional)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ESCE Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

9950 EUR / year

≈ 9950 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

9950 EUR / year

≈ 9950 EUR / year

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for AI-Driven Marketing and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

What are the targeted skills of the Master of Science in AI-Driven Marketing & Innovation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Bordeaux

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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