AI-Driven Marketing and Innovation ESCE Business School

Overview

Combining theory and practice, the  AI-Driven Marketing and Innovation  programme at  ESCE Business School  covers the latest advances in digital marketing, artificial intelligence, data-driven marketing, and phygital commerce. Students learn to transform data into strategic insights, leverage AI to optimize marketing decisions, and innovate in emerging areas such as enhanced customer experiences and Web3 marketing.

What are the targeted skills of the Master of Science in AI-Driven Marketing & Innovation

At the end of the studies the student will be able to :​

• Master AI-driven marketing, communication, and innovation strategies
• Apply data analytics and intelligent technologies to global marketing challenges
• Design personalized and immersive customer experiences
• Leverage smart retailing, omnichannel, and automation tools
• Transform real business cases into data-driven insights and creative marketing solutions

• Cultivate adaptability, critical thinking, and ethical decision-making for sustainable growth

Career:

The  MSc AI-Driven Marketing & Innovation  at ESCE prepares graduates to excel in a wide range of international organizations, from multinational corporations to innovative start-ups, e-commerce and consulting firms, as well as governmental organizations and NGOs involved in global marketing and trade. Graduates can pursue careers in sectors such as digital marketing, e-commerce, retail, luxury, hospitality, tourism, export/import, and product innovation, leveraging artificial intelligence and enhanced customer experience tools.

Career prospects:

• Product Manager
• Brand Manager
• Digital & Data-Driven Marketing Manager
• International Marketing & Innovation Consultant
• Export / International Sales Manager