Overview

This Marketing Strategy and Innovation course from the City St George's, University of London - Bayes Business School delves into contemporary marketing practices, focusing on strategic planning, brand management, and innovation processes. Students learn to analyse market trends, develop creative solutions, and implement effective marketing campaigns. The course includes hands-on projects and exposure to industry leaders, enhancing practical skills and providing real-world insights into the challenges and opportunities of modern marketing.

Career Opportunities:

Graduates are prepared for roles in brand management, digital marketing, market research, and innovation consultancy, with opportunities in sectors such as consumer goods, technology, and media. The programme's emphasis on strategic thinking and innovation ensures that graduates are equipped to lead in the dynamic field of marketing.

Programme Structure

Courses include:

Marketing Strategy and Practice

Creativity, Innovation and Design for a Sustainable World

Consumer Insights

Consumer Behaviour

Analytical Methods for Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00

Apply anytime.

More details

Rolling applications

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

OTE

140

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Innovation Management Strategic Management View 171 other Masters in Innovation Management in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

OTE

140

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A UK upper second class degree or above, or the equivalent from an overseas institution

We accept applications from all academic backgrounds

Work experience is not a requirement of this course.

Interview

Applicants selected by the Admissions Panel may be invited to an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application.We strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32600 GBP / year

≈ 32600 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

26000 GBP / year

≈ 26000 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Strategy and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Scholarships Information

Available Scholarships

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