Overview
Why choose this course
Over the years, the Intercultural Business Communication and Marketing programme of the University of Surrey has successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Media and public relations.
Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
What you will study
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.
There is no dissertation associated with this course. Students undertake a summer project.
Programme Structure
Courses include:
- Business Communication I: Working In An International Environment
- International Marketing Management
- Marketing
- Research Skills For Business And Marketing Professionals
- Business Communication II: Communicating With Customers
- Business Reporting Techniques
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
-
Language
Credits
Delivered
Disciplines
Business Administration Marketing View 404 other Masters in Marketing in United KingdomAcademic requirements
English requirements
Other requirements
General requirements
- A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.
- IELTS Academic: 6.5 overall with 6.5 in writing and 6.0 in each other element.
Tuition Fee
-
International
19200 GBP/yearTuition FeeBased on the tuition of 19200 GBP per year during 12 months. -
National
8200 GBP/yearTuition FeeBased on the tuition of 8200 GBP per year during 12 months.
Living costs for Guildford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.