Intercultural Business Communication and Marketing University of Surrey

Overview

On this  Intercultural Business Communication and Marketing  course you'll learn about the business of marketing, the role of language in internal and external communications as well as marketing in an international and cultural context. Develop the skills that will make you stand out to future employers.

Career opportunities

• To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career. On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context. As part of your studies at the University of Surrey , you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context. As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team. You’ll learn how to apply cutting-edge research findings, practices and methods from the study of language to marketing practice, enhancing your career prospects, employability and essential skills for the workplace. Our graduates have gone on to successful careers in a variety of international organisations, particularly in business functions such as advertising, international management, human resources, corporate communication and media and public relations. Specific roles in these industries include:
• Content co-ordinator

• Marketing manager

• Business development executive 

• Internal communications manager

• Wealth and personal banker

• Content editor

• Talent partnerships manager

• Senior business development executive

• Advertising and digital communication manager

• Content and digital marketing assistant.