Overview

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The MSc in Digital and Strategic Marketing from University of Bradford will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Career prospects

This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards.

The programme will also prepare you for further study or an academic career in marketing.

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Programme Structure

Courses include:

Marketing Communications in the Digital World

Strategic Brand Management

Consumer Behaviour and insights in the Digital Age

Digital Business and Marketing Strategy Simulation

Digital Marketing, Campaign Planning and Analytics

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.
Starting 2027-01-19 00:00:00

Apply anytime.

More details

You can apply for postgraduate taught courses at any time

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Bradford, United Kingdom

Disciplines

Marketing Strategic Management Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.
Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.
As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.
Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15700 GBP / year

≈ 15700 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

12814 GBP / year

≈ 12814 GBP / year

Additional Details

Part time UK: £6,407

Living costs

Bradford

United Kingdom

713 - 1353 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital and Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Bradford

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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