Marketing Management and Digital ESSEC Business School - Paris

Overview

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

What makes this  Marketing Management and Digital programme of ESSEC Business School - Paris unique?

• The digital courses equip students with the knowledge and skill sets to analyze, reflect, implement and audit digital marketing policies to drive the managerial and digital transformation of companies. 

• The luxury courses help you understand how to operationally enhance the desirability of any premium or luxury brand to connect on a more emotional level with their clientele. 

• The luxury business model taught can be applied to companies in any sector, multinational or a small business, in the luxury sector, or in any other sector that manages premium brands. 

• The curriculum will enable you to succeed in the marketing trade and access management positions in marketing, digital marketing or luxury marketing in various industries.

Careers

Graduates of Marketing Management and Digital pursue a fulfilling careers across numerous fields of activity in multiple industries.

• Digital Marketing

• Marketing and Communications

• Brand Management

• User Growth Marketing Strategy 

• Market Research and Analysis

• Management Consultancy 

• e-Commerce

• International Business Development   

• Category Management/Trade Marketing

• Product Management

• Project Management

• Social Media and Public Relations

• Key Account Management

• Retail/Business Development/Sales

• Customer Relations Management