Overview

This Master's in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, from Universidade Nova de Lisboa provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.

This program is ranked for the 4th time in a row as the best program in E-Business and Digital Marketing in Portugal, and the 2nd best in Western Europe by Eduniversal (2024), an international agency that publishes the annual ranking of the best MBA.

Formats

Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

After Working Hours Format: It is particularly aimed at professionals who intend to make their studies compatible with their professional activity.

Applications Phase

The vacancies for this program have already been filled. You can check the remaining programs with applications open until July 16th on the Call for Applications page, available on NOVA IMS' website.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

Programme Structure

Course units:

Digital Analytics

Digital Marketing & E-Commerce

Marketing Engineering and Analytics

Marketing Strategy and Innovation

Research Methodologies

Search Engine Optimization

Social Media Analytics

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00

Application deadline not specified.

More details

This program is full. You can check the remaining programs open for applications until July 16 on the Call for Applications page on the NOVA IMS website.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Digital Marketing View 8 other Masters in Digital Marketing in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field;

Be proficient in English (spoken and written).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Universidade Nova de Lisboa and/or in Portugal, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3750 EUR / year

≈ 3750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

3000 EUR / year

≈ 3000 EUR / year

Living costs

Lisbon

Portugal

630 - 1123 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount:

Two installments: a 2,5% discount on the payable amount.

NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;

Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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