Overview

This Master's in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics , from Universidade Nova de Lisboa provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.

This program is ranked, for the 3rd time in a row, as the best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA.

Formats

Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

After Working Hours Format: It is particularly aimed at professionals who intend to make their studies compatible with their professional activity.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

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Programme Structure

Course units:

Digital Analytics

Digital Marketing & E-Commerce

Marketing Engineering and Analytics

Marketing Strategy and Innovation

Research Methodologies

Search Engine Optimization

Social Media Analytics

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-05-15 00:00:00

More details

Vacancies for this program in the Working Hours Format have been filled. However, applications for the After Working Hours Format are open until May 15th.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing Marketing Management View 8 other Masters in Marketing Management in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field;

Be proficient in English (spoken and written).

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

3750 EUR/year

Tuition Fee

Based on the tuition of 7500 EUR for the full programme during 24 months.
EU/EEA

3000 EUR/year

Tuition Fee

Based on the tuition of 6000 EUR for the full programme during 24 months.

Living costs for Lisbon

630 - 1123 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount:

Two installments: a 2,5% discount on the payable amount.

NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;

Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Formats

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Lisbon

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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