Overview

Education

The Master of Science in Marketing Analytics and Insights programme at the National University of Singapore is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks.

Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion.

Programme Structure

Courses include:

Big Data in Marketing

Digital Marketing

Marketing Research

Customer Insights

Market Analytics Communication and Visualisation

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-07-30 00:00:00
- Apply before 2026-02-28 00:00:00

Language

English

IELTS

7

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TOEFL^® IBT

100

Schedule TOEFL®

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Credits

40 alternative credits

Delivered

On Campus

Campus Location

Singapore, Singapore

Disciplines

Marketing Business Intelligence Digital Marketing View 4 other Masters in Digital Marketing in Singapore

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

7

Free IELTS Mock Tests!

TOEFL^® IBT

100

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Educational Background:

A good undergraduate degree in any discipline.
Applicants in the process of earning a degree and are about to graduate are welcome to apply.

Admission Interviews:

A strong performance in the interview (conducted for shortlisted candidates only).

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University of Singapore and/or in Singapore, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

66000 SGD/year

Tuition Fee

Based on the tuition of 66000 SGD for the full programme during 12 months.
National

66000 SGD/year

Tuition Fee

Based on the tuition of 66000 SGD for the full programme during 12 months.

Before GSTS$66,000.00
Inclusive of 9% GST,with effect from 1 Jan 2024 S$71,940.00

Living costs for Singapore

1878 - 3880 SGD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Insights.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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