Marketing The University of Arizona

Overview

Understand what makes consumers tick, and learn how to improve their experiences online, in stores and everywhere they go.

Key Features

The Marketing programme from The University of Arizona, the only programme of its kind in Arizona, you’ll learn to develop pricing strategies, build integrated marketing plans, and conduct market research. And with the ability to complete the programme in as little as 12 months, you’ll be on the fast-track to leadership positions in fields like advertising, product development, market research and more.

The MS Marketing programme equips students with a comprehensive understanding of essential marketing principles, strategic decision-making, and analytical skills. Key learning outcomes include:

• Analyzing Markets and Customers: Gain the ability to evaluate markets and customer behavior to inform decisions about product development, pricing, promotion, and distribution.

• Applying Statistical Tools for Data Analysis: Learn foundational concepts in probability, distribution, and statistical methods. Topics include descriptive statistics, sampling distributions, hypothesis testing, statistical inferences, regression analysis, and their applications. Develop proficiency in selecting and applying statistical tools correctly, with hands-on experience using SPSS for analysis.

• Developing Marketing Strategies: Learn to create and execute strategies focused on customer value, loyalty, competitive positioning, and integrated branding and digital marketing efforts.

• Conducting Marketing Research: Build expertise in designing, evaluating, and applying research to address management information needs and support strategic decisions.

Career

If you thought a career in sales meant you'd be stuck in a life of selling shoes and knocking on doors, think again. While being motivated, outgoing and willing to roll up your sleeves are required to be successful in this profession, sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and software sales. 

For students and young professionals, a sales career path also affords a broad overview of a business while allowing for specialization over time.