Study cover for Strategic Marketing
M.Sc. Online

Strategic Marketing

Imperial College London

24 months
15350 GBP/year
15350 GBP/year
Tuition fee
Apply date
Start date


Future you is the leader who will solve the marketing challenges of tomorrow. Transform yourself with the MSc in Strategic Marketing (online, part-time) programme from Imperial College London into an industry trailblazer with a deep understanding of marketing from a strategic perspective.

Visit the official programme website for more information


We will equip you with the skills and confidence to make the decisions that will transform your company’s marketing activity, add real value to your organisation, and in turn advance your career.

The MSc in Strategic Marketing (online, part-time) programme from Imperial College London  will enable you to graduate with the same programme certification as our top-ranked MSc Strategic Marketing (on campus) programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master’s and advancing your career.

Why should you study this programme?

Whether you’re an ambitious recent graduate or a motivated early-career professional looking to level-up, you will gain immensely from our Master's in Strategic Marketing.

By learning from and collaborating with our world-class faculty and thought-leaders, the programme provides a uniquely “Imperial College view” of marketing - one where marketing fundamentals intersect with the latest thinking and tools in strategy, technology and innovation, and where marketing science is blended with managerial insights and data-driven decision making.

The knowledge and skills developed in the core modules will cement the foundation you need as a marketing leader. The electives give you the opportunity to deep dive into concepts and skills that will set you apart in the marketing profession and take your career to the next level.

Through the projects, you will synthesise your programme learnings and apply them to solve a problem for your company, or acting as a consultant for another organisation.

You won’t have to wait until the culmination of the programme to apply your new skills and knowledge. As you study part-time, you’ll be able to apply your new skills and knowledge immediately to add value to your team and wider organisation.

Foundations for career success

Complete the first stage of your career journey whilst at the Business School: the careers pre-course work. This online module will take you through the process of identifying what career might be right for you and ensure you are best placed to start working with the careers team as soon as you start the programme.

Programme Structure

Modules include:

  • Marketing Analytics
  • Digital Marketing
  • Strategic Market Management
  • Applied Strategic Marketing
  • Consumer Behaviour
  • Market Research
  • Strategic Brand Management
  • Finance & Pricing Strategy
  • Services & Customer Relationship Management

Key information


  • Part-time
    • 24 months

Start dates & application deadlines





Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

To apply for MSc Strategic Marketing, you should have a First or Upper Second Class Honours undergraduate degree from a recognised university (or international equivalent) in a discipline such as:

  • Business Management
  • Marketing
  • Economics
  • Psychology
  • Media and Communications

Whilst there are no specific ‘A’ Level criteria for admission to MSc Strategic Marketing, you should be aware that some companies have very strict grade requirements for their graduate programmes. Therefore, we strongly recommend that when you are considering your career options, you research the entry requirements of any companies you are interested in working for.

Tuition Fee

To alway see correct tuition fees
  • International

    15350 GBP/year
    Tuition Fee
    Based on the tuition of 30700 GBP for the full programme during 24 months.
  • EU/EEA

    15350 GBP/year
    Tuition Fee
    Based on the tuition of 30700 GBP for the full programme during 24 months.


Scholarships available for entry in September 2021:

Please see our website for full details.

  • Africa Regional Scholarship
  • Bright Network Scholarship
  • Dean’s Impact Scholarship
  • Imperial Excellence Scholarship
  • LATAM Regional Scholarship
  • LGBTQ+ Scholarship

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Strategic Marketing
Imperial College London


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