You will gain competencies and practical skills of marketing strategies, how to conduct market research, market forecasting, how to gain a competitive advantage by using different approaches, concepts, methods and techniques.
The MBA Specialization in Marketing program from Swiss School Of Business and Management consists of core courses you have to complete. Some of the topics include Strategic Marketing Management, Branding, Consumer Behavior, Advertising, Market Research etc.
Overall, the Online MBA with a specialization in Marketing is composed of 10 core courses that will be taught by leading experts from over 20 industry and business partners.
For the online learning system, we are using the platform used by Harvard and MIT.
What You'll Learn
You will learn how to identify current trends in the market, develop products, campaigns and how to promote the growth of the organization. You will also learn about marketing strategies and market research in order to gain a competitive advantage over your competitors.
You will better understand the importance of marketing both from the marketing perspective as well as from the management perspective.
Networking is one of our core strategic directions.
SSBM has signed a strategic partnership with MBA Alumni clubs enabling SSBM MBA students to become members of the MBA Alumni Club. This will provide to our MBA students new networking opportunities to connect with peers from same but also different industries as one of SSBM’s main objective is to have diverse student body.
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- Marketing Management
- Brand Management
- Strategic Marketing Management
- Organizational Behavior
- Business Strategy
- Project Management
- Innovation Management
- Sales Marketing
- Change Management
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Master in Business Administration (MBA) Digital Marketing View 9 other Masters in Digital Marketing in Switzerland
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Undergraduate degree (Bachelor) from a recognized university or equivalent
- Minimum of two years‘ work experience
- Grade transcripts
- Your CV or resume
- ID or passport copy
- One photo
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International7000 EUR/yearTuition FeeBased on the tuition of 7000 EUR for the full programme during 12 months.
National7000 EUR/yearTuition FeeBased on the tuition of 7000 EUR for the full programme during 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.