Overview
By combining a robust foundation in strategic management with cutting-edge digital marketing expertise, this programme prepares you to design and implement impactful, data-driven strategies that drive success in today's digital economy.Through a blend of theory and practice, you will gain insights into real-world success stories and develop the ability to innovate using advanced tools and techniques. This Strategic Management and Digital Marketing from the University of Malta is tailored to meet the demands of employers seeking marketing professionals who can navigate complex business environments and harness digital opportunities to create measurable value.
Career opportunities and access to further studies
- Graduates of the MSc in Strategic Management and Digital Marketing are prepared for leadership roles in digital marketing and strategy-driven industries.
- Career paths include Digital Marketing Manager, Advertising Strategist, and eCommerce Manager, where they lead campaigns, optimize digital channels, and enhance customer experiences.
- With expertise in analytics and emerging technologies, they can excel as Marketing Technologists or Digital Analytics Specialists.
- The programme also supports careers in consulting, entrepreneurship, international marketing, and project management.
- Additionally, it provides a strong foundation for further research or academic pursuits in strategic management and digital marketing.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Service Design and Operations Strategy
- Strategic Management and Enterprising
- Cognitive Heuristics and Judgment in Managerial Decision Making
- Advanced Digital Marketing Strategy
- Advanced Research Techniques
- Digital Marketing Channels
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
- Apply before , EEA/EU
-
Language
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Credits
Delivered
Campus Location
- Msida, Malta
Disciplines
Marketing Digital Marketing View 3 other Masters in Digital Marketing in MaltaExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
The Course shall be open to applicants in possession of:
- the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
- the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
- the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours
Student Insurance via Studyportals Partner
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Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents7200 EUR / year≈ 7200 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA NationalsFree
Additional Details
Local/EU/EEA Applicants:
- Annual Enrolment Fee: Eur 400
- Total Tuition Fees: Eur 10,800
- Yr 1: Eur 10,800
- Yr 2: NIL
Living costs
Msida
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Management and Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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