Studyportals Study cover for Brand Management

Brand Management

Macromedia University of Applied Sciences

M.A. On Campus
18 months
Duration
13000 EUR/year
13000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Practice is at the heart of our study approach. Throughout the Brand Management programme from Macromedia University of Applied Sciences, you will carry out practical projects where you can apply the theoretical knowledge in real life scenarios. 

Visit the official programme website for more information

Overview

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. 

Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively. 

Students in the Brand Management programme from Macromedia University of Applied Sciences learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. 

Career Prospects

After you graduate with Brand Management specialisation, numerous career opportunities open up for you in international companies. In addition to your expertise in brand management, your knack for creativity, innovative thinking along with a positive attitude towards change will help you distinguish yourself in the international job market. 

You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles could be the following:

  • Senior marketing manager
  • Brand manager
  • Digital marketing manager
  • Marketing director
  • Product manager
  • Brand consultant 

Programme Structure

Here is an excerpt of your modules for this Master's specialisation: 

  • Brand management
  • Brand development
  • Marketing Communications
  • Product strategy
  • Social media strategy

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Credits

90 ECTS
  • 90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
72
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

Tuition Fee

  • International

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.
  • EU/EEA

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Brand Management
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Macromedia University of Applied Sciences

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