Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society.
Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation. Creative and strategic planning skills as well as the cross-media usage of all media channels are required in order to develop and manage brands effectively.
Students in the Brand Management programme from Macromedia University of Applied Sciences learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions.
After you graduate with Brand Management specialisation, numerous career opportunities open up for you in international companies. In addition to your expertise in brand management, your knack for creativity, innovative thinking along with a positive attitude towards change will help you distinguish yourself in the international job market.
You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles could be the following:
- Senior marketing manager
- Brand manager
- Digital marketing manager
- Marketing director
- Product manager
- Brand consultant
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Here is an excerpt of your modules for this Master's specialisation:
- Brand management
- Brand development
- Marketing Communications
- Product strategy
- Social media strategy
Check out the full curriculumVisit official programme website
- 18 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
- Apply before , EEA/EU
- 90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively
DisciplinesMarketing Management, Organisation & Leadership Digital Marketing View 17 other Masters in Digital Marketing in Germany
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We are not aware of any academic requirements for this programme.
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.
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International13000 EUR/yearTuition FeeBased on the original amount of 6500 EUR per semester and a duration of 18 months.
EU/EEA13000 EUR/yearTuition FeeBased on the original amount of 6500 EUR per semester and a duration of 18 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.