Fashion and Luxury Business, Master | Online (optional) | EU Business School | Genève, Switzerland
12 months
29990 EUR/year
29990 EUR/year
Tuition fee
Apply date
Start date


The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this Master in Fashion and Luxury Business from EU Business School in Geneva prepares students for the projection of a brand. 

Visit the official programme website for more information


This Master in Fashion and Luxury Business from EU Business School  in Geneva has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.

Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.

Career Options

The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers.

  • Fashion & Luxury PR Specialist

Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.

Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.

  • Fashion Retail Buyer

Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.

Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.

  • Brand Manager in the Luxury Sector

Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and to satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfillment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.

Brand managers in luxury are meticulous, analytical and creative. They are customer-oriented and have knowledge of CRM.

  • Social Media Specialist in Luxury

Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements. A strong understanding of the brand positioning and knowledge of design is needed for this job position

Social media specialists are creative and excellent copywriters as well as good data analysts. Graphic design and audio-visual knowledge is preferable.


In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Luxury Business Management 
  • International Luxury Brand Management 
  • Fashion & Luxury Marketing 
  • Digital Marketing Strategies 
  • Seminar: Boosting Creativity 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT




On Campus, Blended, Online

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Tuition Fee

To alway see correct tuition fees
  • International

    29990 EUR/year
    Tuition Fee
    Based on the tuition of 29990 EUR per year during 12 months.
  • National

    29990 EUR/year
    Tuition Fee
    Based on the tuition of 29990 EUR per year during 12 months.

29,670 CHF

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Fashion and Luxury Business
EU Business School


Go to your profile page to get personalised recommendations!