Fashion and Luxury Business

Overview

This Master in Fashion and Luxury Business from EU Business School  in Geneva has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.

Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.

Career Options

The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers.

• Fashion & Luxury PR Specialist

Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.

Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.

• Fashion Retail Buyer

Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.

Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.

• Brand Manager in the Luxury Sector

Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and to satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfillment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.

Brand managers in luxury are meticulous, analytical and creative. They are customer-oriented and have knowledge of CRM.

• Social Media Specialist in Luxury

Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements. A strong understanding of the brand positioning and knowledge of design is needed for this job position

Social media specialists are creative and excellent copywriters as well as good data analysts. Graphic design and audio-visual knowledge is preferable.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).