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M.Sc. On Campus

Business Economics - Marketing

Ghent University

12 months
Duration
5744 EUR/year
962 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Business Economics - Marketing programme at Ghent University is aimed at students interested in the business scene. 

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Overview

Key facts

Business Economics - Marketing prepares them for the active and flexible fulfilment of a wide range of tasks in the financial, industrial, trade and service sectors in which companies and social profit organisations operate. Students become acquainted with almost every functional aspect of the business world: how and why a company is established, how it is financed, how it organises itself administratively, how it produces goods and services, how it markets and sells those goods and services, how it deals with personnel and how the company’s management coordinates and steers all those activities. Emphasis is placed on the inside of the business.

The master’s programme at Ghent University has a modular structure. That means that you will no longer be taught according to the traditional semester system. From now on, your courses will be bundled in four modular blocks of six weeks each. You only have two courses per block which allows you to process the content in a more focused and in-depth manner. The teaching methods are challenging: case studies, group assignments, discussion panels, lectures, business games, etc. At the end of each modular block you have exams from the two previous courses.

Career

The largest outlet for Business Economics graduates is the business world. We find graduates in every possible position within companies and social profit organisations. Most graduates start their career in the discipline that they choose in the master’s programme. After a few years this often shifts. Some graduates are given greater responsibilities within the original field and become a Marketing Manager or Financial Director.

Programme Structure

Courses included:

  • Strategic Management
  • Consumer Behaviour
  • Market Research Methods
  • Business and International Marketing
  • Marketing Communication
  • Business Development and Strategic Selling

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • The course is open to students with a least a bachelor degree.
  • The programme consists of three learning trajectories. These trajectories should be present in the candidates’ educational background in order to be eligible for the master programme: economics and business economics trajectory (microeconomics, macroeconomics, accounting, marketing, etc), quantitative trajectory (mathematics), methodological trajectory (statistics, econometrics, research methods).
  • Admission can only be granted after an individual application procedure. The Study Programme Committee will make the final decision whether to accept the application or not. It can be decided that students need to follow an individual master programme.

Tuition Fee

To alway see correct tuition fees
  • International

    5744 EUR/year
    Tuition Fee
    Based on the tuition of 5744 EUR per year during 12 months.
  • EU/EEA

    962 EUR/year
    Tuition Fee
    Based on the tuition of 962 EUR per year during 12 months.

Living costs for Gent

754 - 1205 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Business Economics - Marketing
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Ghent University

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