International Marketing and Brand Management Lund University

Overview

Key features

This Master's programme in International Marketing and Brand Management from Lund University allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track. Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.