Predictive Analytics for Business Applications MicroMasters Program edX - online learning platform

Overview

Organisations hold more information about their business environments than ever before. Increasingly, these organisations are recognising the role of data science in gaining insights and out-thinking competitors. As a result, there is a growing demand for employees and managers who have advanced analytics skills and the ability to make informed decisions that drive organisational success.

Predictive analytics is being adopted across many business sectors to predict trends and build models that support proactive business decisions and identify both risks and opportunities.

This Predictive Analytics for Business Applications MicroMasters Program in collaboration with The University of Edinburgh - EdinburghX has been designed by the University of Edinburgh to equip you with the skills to successfully set up and deploy your own predictive analysis. The program breaks the process down into four key parts that will help you to develop strong capabilities in this field.

You will be introduced to the major concepts used in a predictive model, learn how to prepare data for modelling, and build predictive models using a range of statistical and machine learning methodologies on a variety of real-life datasets. You will discuss, evaluate, implement, and test each approach to get you acquainted with performing a solid predictive exercise.

Job Outlook

• Demand for Business/Management Analyst roles in the USA is predicted to grow by 14.3% over the next 10 years, attracting an average annual salary of $81k. (Source: Bureau of Labor Statistics (projected growth) and Burning Glass analysis)

• Skills such as Python and machine learning are in very high demand in virtually every business sector

• A deep understanding of predictive analysis has become pivotal to business success

• Career opportunities include business analyst, data scientist and management consultant