Digital Marketing Management Coventry University

Overview

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.

Covering the broad range of digital marketing, this Digital Marketing Management course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

• Modules focused on how to manage global teams

• Oversee the entire digital marketing process

• Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.

Why you should study this course

• Study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology.

• Modules on topics such as disruptive technologies and managing digital marketing projects aim to provide you with knowledge in digital marketing that may prove essential in a potential future digital marketing career.

• Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.