Overview

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.

Covering the broad range of digital marketing, this Digital Marketing Management course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

Modules focused on how to manage global teams

Oversee the entire digital marketing process

Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.

Why you should study this course

Study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology.

Modules on topics such as disruptive technologies and managing digital marketing projects aim to provide you with knowledge in digital marketing that may prove essential in a potential future digital marketing career.

Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.

Programme Structure

Courses include:

Managing Digital Marketing Projects

Digital Marketing Strategy

Disruptive Technology in Marketing

Marketing Strategy, Planning and Control

Consumer Behaviour

Marketing Communications

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.

Language

English

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Digital Marketing Marketing Management View 73 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 GBP / year

≈ 18600 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9350 GBP / year

≈ 9350 GBP / year

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Why you should study this course

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Coventry

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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