12 months
Duration
18250 GBP/year
14550 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

 Digital Marketing Management course at Coventry University  allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process.  

Visit the official programme website for more information

Overview

Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.

By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.

Career prospects 

Embedded employability is a key focus for this Digital Marketing Management course at Coventry University with a range of initiatives for you to have the opportunity to demonstrate applied learning and continued professional development, including the use of authentic assessments.

Upon successful completion, you should also be prepared for any potential future career in digital marketing, with course content covering the practicalities of managing digital campaigns, through to the skills needed to lead teams and harness disruptive technology to drive business growth.

You will have the opportunity to study a final project based on either a research-based project or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for future employability or further study.

 Internships as part of the Project module are subject to availability and a competitive application and selection process, meeting any applicable visa requirements, and additional fees may apply. This also applies to further study opportunities.

Programme Structure

Courses include:

  • Managing Digital Marketing Projects
  • Digital Marketing Strategy
  • Disruptive Technology in Marketing
  • Marketing Strategy, Planning and Control
  • Consumer Behaviour 
  • Marketing Communications

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

If you’re an international student and are interested in applying for a Foundation year, HNC, HND or Degree course then you’ll need to apply to us directly.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. 
  • Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Tuition Fee

To alway see correct tuition fees
  • International

    18250 GBP/year
    Tuition Fee
    Based on the tuition of 18250 GBP per year during 12 months.
  • National

    14550 GBP/year
    Tuition Fee
    Based on the tuition of 14550 GBP per year during 12 months.

Living costs for Coventry

656 - 1057 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing Management
-
Coventry University

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