12 months
Duration
17900 GBP/year
14250 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

 Digital Marketing Management course at Coventry University  allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process.  

Visit the official programme website for more information

Overview

 Digital Marketing Management course at Coventry University  can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.

Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which, upon successful completion, may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, and the opportunity to undertake online presentations and take part in a simulated electronic business game.

Career prospects 

Embedded employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development, including the use of authentic assessments.

You will have the opportunity to study a final project based on either a research-based project or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for future employability or further study. Internships as part of the Project module are subject to availability and a competitive application and selection process, and fees may apply.

Programme Structure

Courses include:

  • Managing Digital Marketing Projects
  • Digital Marketing Strategy
  • Disruptive Technology in Marketing
  • Marketing Strategy, Planning and Control
  • Consumer Behaviour 
  • Marketing Communications

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
  • Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. 
  • Accreditation for prior learning (APL) is in accordance with University regulations.

Tuition Fee

To alway see correct tuition fees
  • International

    17900 GBP/year
    Tuition Fee
    Based on the tuition of 17900 GBP per year during 12 months.
  • National

    14250 GBP/year
    Tuition Fee
    Based on the tuition of 14250 GBP per year during 12 months.

Living costs for Coventry

656 - 1057 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Digital Marketing Management
-
Coventry University

Wishlist

Go to your profile page to get personalised recommendations!