24 months
5350 EUR/year
Tuition fee
Apply date
Start date


Designing Reading Experience and Interactive Storytelling programme offered by the Academy of Fine Arts in Katowice is an interdisciplinary, master’s programme of studies in English within the framework of the Graphic Design.

Visit the official programme website for more information


The studies in Designing Reading Experience and Interactive Storytelling will provide you with the theoretical background, research methods and tools that will allow you to approach designing graphic communication as both a theoretical and a practical skill. 

You will learn how to define the design issues of key importance to your audience. You will gain a broad cultural perspective on graphic design and benefit from the experience and expertise of our highly competent faculty members, who are professionally active in the design market, as well as from the know-how of our external experts. You will learn to respond to the challenges of the contemporary world.

Career opportunities

The career choices and the areas where they are pursued by the graduates of Designing Reading Experience and Interactive Storytelling programme offered by the Academy of Fine Arts in Katowice  are most typically chosen individually by them. 

The variety of possibilities includes editorial and typographic projects (including font design), designing visual identification, exhibitions, data visualisation, digital publications, UX and UI interfaces and the new media (animation, film, installation, VR).

Some of our graduates specialise in multimedia projects (animation, video clips, video spots, video credits, post-production, film editing) and in creating artistic illustrations. These two specialisations require prior knowledge of specialised toolkits and/or prior practice. As such, they are typically chosen by the graduates who made related choices in their B.A. studies.

Graduates’ skills and competences

  • complex problem solving;
  • critical thinking combined with a multifaceted analysis of complex problems and challenges of the contemporary world. It is combined with the ability to find new paths for development;
  • creative thinking involving the ability to diagnose users’ needs and the ability to devise new ideas on the basis of such diagnoses;
  • emotional intelligence – empathy and a deep understanding of other people’s needs and expectations engaging the principles of conscientious design;
  • the ability to establish and co-ordinate the work of complex, interdisciplinary design teams;

Programme Structure

Courses included:

  • Designing Reading Experience
  • Interactive storytelling
  • Research-driven Design
  • Seminars and discussion sessions
  •  Reading Experience 
  •  Inclusive Design 
  • International studio
  • Art studios
  • Photography


We seek open-minded candidates willing to work in an interdisciplinary team. 

This English-language master’s programme is aimed at creative, responsible and visionary graduates of such programmes of study as design, visual communication, graphic design, architecture, urban planning, interior design, exhibition design and architecture, multimedia, user experience design, environmental design.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • portfolio (pdf file, max 3 Mb)
  • interview (a presentation of the candidate's plans for education and career in design)

Candidates should have BA or MA diploma and B2 level of English. 

Tuition Fee

  • International

    5350 EUR/year
    Tuition Fee
    Based on the original amount of 5350 EUR per year and a duration of 24 months.
  • PLN 23,000 per year.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Designing Reading Experience and Interactive Storytelling
Academy of Fine Arts in Katowice