Digital Marketing Maynooth University

Overview

The  Digital Marketing programme from Maynooth University develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.

Key Features

• The programme aims to provide participants with knowledge and experience of both tactical and strategic use of digital marketing.

• Participants will learn how to analyse complex data for informed decision-making, and develop practical skills in content creation, campaign development and data analysis using a range of techniques and digital products. 

• The use of digital, while important, is only part of the arsenal of tools and techniques available to a marketer and this programme will ensure that the participant can apply the appropriate digital messaging in conjunction with traditional marketing messaging.

Career

At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree