The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.
Participants will learn how to analyse complex data for informed decision-making, and develop practical skills in content creation, campaign development and data analysis using a range of techniques and digital products. The use of digital, while important, is only part of the arsenal of tools and techniques available to a marketer and this programme will ensure that the participant can apply the appropriate digital messaging in conjunction with traditional marketing messaging.
At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree
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- Digital Campaign Strategy & Management
- Digital Marketing Communications
- Data-driven Marketing
- Career Planning And Development
- Marketing Live
- Managing Social Media
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- 24 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Marketing View 69 other Masters in Business Administration in Ireland
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Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.
Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.
- In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in digital marketing. This is done through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning
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International7500 EUR/yearTuition FeeBased on the tuition of 15000 EUR for the full programme during 24 months.
EU/EEA4150 EUR/yearTuition FeeBased on the tuition of 8300 EUR for the full programme during 24 months.
PT: EU: 5,200 eur per year
IN: 7,500 eur per year
Living costs for Maynooth
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.