Digital Marketing, M.Sc. | Part time | Maynooth University | Maynooth, Ireland
24 months
7500 EUR/year
4150 EUR/year
Tuition fee
Apply date
Start date


The Digital Marketing programme from Maynooth University is strongly connected to industry and what is happening in marketing today.

Visit the official programme website for more information


 The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.

The Digital Marketing programme from Maynooth University aims to provide participants with knowledge and experience of both tactical and strategic use of digital marketing.

Participants will learn how to analyse complex data for informed decision-making, and develop practical skills in content creation, campaign development and data analysis using a range of techniques and digital products. The use of digital, while important, is only part of the arsenal of tools and techniques available to a marketer and this programme will ensure that the participant can apply the appropriate digital messaging in conjunction with traditional marketing messaging.


At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree

Programme Structure

Courses include:

  •  Digital Campaign Strategy & Management
  • Digital Marketing Communications    
  • Data-driven Marketing    
  • Career Planning And Development    
  • Marketing Live    
  • Managing Social Media   

Key information


  • Part-time
    • 24 months

Start dates & application deadlines


IELTS admission requirements IELTS




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS

Other requirements

General requirements

  • Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.

  • Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.

  • In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in digital marketing. This is done through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning

Tuition Fee

To alway see correct tuition fees
  • International

    7500 EUR/year
    Tuition Fee
    Based on the tuition of 15000 EUR for the full programme during 24 months.
  • EU/EEA

    4150 EUR/year
    Tuition Fee
    Based on the tuition of 8300 EUR for the full programme during 24 months.

PT: EU:  5,200 eur per year

IN:  7,500 eur per year

Living costs for Maynooth

650 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Marketing
Maynooth University


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