Overview

The broad aims of the Business Analytics course offered by Durham University are:

• To develop advanced and systematic understanding of the complexity of data, including the sources of data relevant to business, alongside appropriate analysis techniques
• To enable students to critically review and apply relevant business analytics knowledge to practical situations
• To develop a critical awareness of current issues in business analytics which is informed by leading edge research and practice in the field
• To develop a conceptual understanding of existing research and scholarship to enable the identification of new or revised approaches to business analytics practice
• To develop creativity in the application of knowledge, together with a practical understanding of how established, advanced techniques of research and enquiry are used to develop and interpret knowledge in business analytics.
• To develop the ability to conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies and ethical issues
• To develop advanced conceptual abilities and analytical skills in order to evaluate the rigour and validity of published research and assess its relevance to new situations
• To extend the ability to communicate effectively both orally and in writing, using a range of media.