Promotional Media - Public Relations, Advertising and Marketing Goldsmiths, University of London

Overview

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape. 

At its core, the Promotional Media - Public Relations, Advertising and Marketing masters at the Goldsmiths, University of London looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

The questions we explore

• We want you to understand the existing power struggles between traditional and emerging promotional professions, therefore, this programme will look at public relations, advertising, and marketing as inter-related disciplines, drawing on theoretical and professional debates around industry issues as they happen.
• You will explore, for example, the implications of digital platformisation on the increasingly data-driven nature of promotional work, including the use of Artificial Intelligence and automation, among other topics.
• You’ll also examine current industry expectations and trends, and look at the crossovers between digital skills, creativity, management, and strategy.

The processes we use

The approach we take

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.