Studyportals

Digital and Content Marketing

York University

Postgraduate Certificate On Campus
8 months
Duration
15199 CAD/full
6599 CAD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Become a cutting-edge digital marketing professional with this Post-Graduate Certificate in Digital and Content Marketing offered by York University School of Continuing Studies!

Overview

Digital marketing is a universal career. No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach, with real results. 

However, this rapid growth in technology has caused a skills gap in the digital marketing job field. Many marketing professionals from different backgrounds struggle to keep current with their knowledge and technical expertise. 

The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.

This Post-Graduate Certificate in Digital and Content Marketing offered by York University School of Continuing Studies will take you from digital and content marketing novice to master in just 8 months.

This program gives you a comprehensive education in core areas, including:

  • Marketing foundations
  • Business concepts
  • Web analytics
  • Email marketing
  • Content marketing strategy
  • Editorial planning
  • Copywriting for web
  • Consumer research
  • User data and segmentation
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • CRM (Customer Relationship Management) communications
  • PPC (Pay per click) advertising

Programme Structure

Courses included:

  • Fundamentals of Marketing
  • Business in a Digital Age
  • Fundamentals of Digital Marketing
  • Planning and Analysis for Content Marketing
  • Marketing for Search Engines and Social Media
  • Content Creation
  • User Engagement and Marketing Automation
  • Content Promotion and Amplification

Key information

Duration

  • Full-time
    • 8 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The Post-Graduate Certificate in Digital & Content Marketing is ideal for international students and recent degree graduates who want a comprehensive education in digital and content marketing.

Tuition Fee

  • International

    15199 CAD/full
    Tuition Fee
    Based on the original amount of 15199 CAD for the full programme and a duration of 8 months.
  • National

    6599 CAD/full
    Tuition Fee
    Based on the original amount of 6599 CAD for the full programme and a duration of 8 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Digital and Content Marketing
-
York University

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