Digital and Content Marketing

Overview

Digital marketing is a universal career. No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach, with real results. 

However, this rapid growth in technology has caused a skills gap in the digital marketing job field. Many marketing professionals from different backgrounds struggle to keep current with their knowledge and technical expertise. 

The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.

This program gives you a comprehensive education in core areas, including:

• Marketing foundations
• Business concepts
• Web analytics
• Email marketing
• Content marketing strategy
• Editorial planning
• Copywriting for web
• Consumer research
• User data and segmentation
• SEM (Search Engine Marketing)
• SEO (Search Engine Optimization)
• CRM (Customer Relationship Management) communications
• PPC (Pay per click) advertising