Digital marketing is a universal career. No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach, with real results.
However, this rapid growth in technology has caused a skills gap in the digital marketing job field. Many marketing professionals from different backgrounds struggle to keep current with their knowledge and technical expertise.
The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.This Post-Graduate Certificate in Digital and Content Marketing offered by York University School of Continuing Studies will take you from digital and content marketing novice to master in just 8 months.
This program gives you a comprehensive education in core areas, including:
- Marketing foundations
- Business concepts
- Web analytics
- Email marketing
- Content marketing strategy
- Editorial planning
- Copywriting for web
- Consumer research
- User data and segmentation
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- CRM (Customer Relationship Management) communications
- PPC (Pay per click) advertising
Get more detailsVisit official programme website
- Fundamentals of Marketing
- Business in a Digital Age
- Fundamentals of Digital Marketing
- Planning and Analysis for Content Marketing
- Marketing for Search Engines and Social Media
- Content Creation
- User Engagement and Marketing Automation
- Content Promotion and Amplification
- 8 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesMarketing Media Management Digital Marketing View 12 other Masters in Media Management in Canada
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
The Post-Graduate Certificate in Digital & Content Marketing is ideal for international students and recent degree graduates who want a comprehensive education in digital and content marketing.
International15199 CAD/fullTuition FeeBased on the original amount of 15199 CAD for the full programme and a duration of 8 months.
National6599 CAD/fullTuition FeeBased on the original amount of 6599 CAD for the full programme and a duration of 8 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.