Marketing Communication Stockholm University

Overview

Marketing communication is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing communication in many ways. 

The reach of marketing communication, advertising and PR goes far beyond the realms of business, as marketing communication have a pervasive presence in contemporary societies and thus shapes the world in which we live. As future professionals in the field of marketing communication, you will need to deal with diverse new phenomena such as digitalization, media fragmentation, consumer culture and co-creation, and globalization.

Career opportunities

• The Marketing Communication programme at Stockholm University provides a solid background for students pursuing a career in marketing communication, advertising and PR in the broadest sense in private businesses, governmental agencies, or in NGOs. The programme also provides a strong background for students pursuing an academic career in research and teaching.

• After graduation students will be prepared for doctoral studies as well as for work within marketing communication in the broadest sense in private businesses, governmental agencies, or in non-governmental organizations.