Luxury Branding

Curtin University

18 months
26400 AUD/year
26400 AUD/year
Tuition fee
Apply date
Start date


The Luxury Branding course from Curtin University will advance your management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.


In this  Luxury Branding course from Curtin University, you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.

There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.

Why study

Learn about the latest sector issues and develop your networks by attending industry guest lectures and working on practical projects. 

Career information

  • Art and Luxury Consultant
  • Product Manager
  • Brand Manager
  • Marketing Consultant

Programme Structure

Courses include:

  • Branding Luxury 
  • Consumer Biometrics and Innovations 
  • Strategic Brand Management 
  • Semiotics in Luxury Branding 
  • Luxury Design Aesthetics 
  • Business Research Methods 

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




300 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

CRICOS code: 098155D

  • A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

Tuition Fee

  • International

    26400 AUD/year
    Tuition Fee
    Based on the original amount of 26400 AUD per year and a duration of 18 months.
  • National

    26400 AUD/year
    Tuition Fee
    Based on the original amount of 26400 AUD per year and a duration of 18 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Luxury Branding
Curtin University