Luxury Branding

Curtin University

18 months
25250 AUD/year
30900 AUD/year
Tuition fee
Apply date
Start date


The Luxury Branding course from Curtin University will advance your expertise in luxury brand management and marketing as it equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

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In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about the subject of design management in the creation of brand identity and positioning, particularly in the luxury product industry.

Advanced level units in big data analytics in marketing and consumer biometrics and innovations reflect some of the Curtin School of Marketing's areas of research experience. You will also complete a major independent research project. The course is industry-focused and relevant to the luxury marketing profession.

There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context.

How this course will make you industry ready

The Luxury Branding course from Curtin University will prepare students for a wide range of careers both within and outside of the luxury industry which require the ability to analyse complex business operations and to reach sustainable solutions. 

Career information

  • Art and Luxury Consultant
  • Product Manager
  • Brand Manager
  • Marketing Consultant

Programme Structure

Courses include:

  • Branding Luxury 
  • Consumer Biometrics and Innovations 
  • Strategic Brand Management 
  • Semiotics in Luxury Branding 
  • Luxury Design Aesthetics 
  • Business Research Methods 

Key information


  • Full-time
    • 18 months
  • Part-time

Start dates & application deadlines


IELTS or TOEFL needed


300 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79 (required)
PTE admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

CRICOS code: 098155D

  • Certified copies of academic transcripts for previously attained qualifications that are relevant to the Curtin course for which you are applying.
  • English test results, see our English prerequisites for more detail.
  • Supporting information for your application, including supplementary forms for certain courses. Please note that if the required ‘supplementary forms’ are not completed and attached to this application, we will not proceed with the assessment of your applications.
  • As part of the Simplified Streamlined Visa Framework (SSVF), you may be required to provide additional information in order for us to perform Genuine Temporary Entrant (GTE) assessments as part of your application.

Tuition Fee

  • International

    30900 AUD/year
    Tuition Fee
    Based on the original amount of 30900 AUD per year and a duration of 18 months.
  • National

    25250 AUD/year
    Tuition Fee
    Based on the original amount of 25250 AUD per year and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Luxury Branding Master
Curtin University


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