Digital Marketing Management Staffordshire University

Overview

The Digital Marketing Management MSc at Staffordshire University is designed to equip ambitious professionals with the advanced technical and analytical skills required to lead in the modern digital economy. This programme focuses on bridging the gap between traditional marketing principles and the rapidly evolving world of online consumer engagement.

Why Digital Marketing Management at Staffordshire University?

Students benefit from a curriculum inspired by the professional standards of the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). The university provides specialist facilities, including the Think Tank for entrepreneurial innovation and the Collaboratory for team-based project work. Furthermore, the institution maintains strong industry links with organisations such as the NHS and Titanic Brewery, offering students valuable networking opportunities and real-world context for their studies.

Tuition Fee Breakdown

• International fee: GBP 16750 per year
• National fee: GBP 9165 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep dive into both strategic planning and practical application. Modules may include:

• Contemporary Digital Marketing Strategy
• Digital Marketing Analytics
• Digital Marketing For Sme's
• Ai Digital Marketing
• Digital Marketing Strategy In Practice
• Digital Marketing Work Placement
• Global Digital Marketing Decisions

Careers with Digital Marketing Management

Graduates are prepared for high-level leadership roles within the global marketing sector. The programme develops the expertise necessary to succeed in specialised positions such as Digital Marketing Manager, SEO Executive, and Social Media Manager. Additionally, the course provides a robust foundation for those wishing to pursue further academic research at PhD level. Alumni have successfully secured roles as Campaign Managers, Brand Managers, and PPC Executives across private, public, and charitable sectors.