This Media and Public Relations (Distance learning) programme offered at the University of Leicester provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
Careers and employability
This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
Get more detailsVisit official programme website
- Issues in Media and Communication
- PR and Society
- Strategic Communications Management
- Media Research Design and Practice
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesMedia Studies & Mass Media Public Relations View 5 other Masters in Public Relations in United Kingdom
We are not aware of any academic requirements for this programme.
- A first or second class honours degree in a relevant subject, or equivalent professional qualification.
- We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria.
International5555 GBP/yearTuition FeeBased on the tuition of 11110 GBP for the full programme during 24 months.
EU/EEA5555 GBP/yearTuition FeeBased on the tuition of 11110 GBP for the full programme during 24 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.