
Overview
This Media and Public Relations (Distance learning) programme offered at the University of Leicester provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
Key facts
- This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
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Visit programme websiteProgramme Structure
Courses included:
- Issues in Media and Communication
- PR and Society
- Strategic Communications Management
- Media Research Design and Practice
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 24 months
Start dates & application deadlines
- Starting
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Language
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Credits
Delivered
Campus Location
- Leicester, United Kingdom
Disciplines
Media Studies & Mass Media Public Relations View 14 other Masters in Media Studies & Mass Media in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
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Other requirements
General requirements
- A first or second class honours degree in a relevant subject, or equivalent professional qualification.
- We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria.
Make sure you meet all requirements
Visit programme websiteTuition Fee
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International
6950 GBP/yearTuition FeeBased on the tuition of 13900 GBP for the full programme during 24 months. -
National
6950 GBP/yearTuition FeeBased on the tuition of 13900 GBP for the full programme during 24 months.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Media and Public Relations (Distance learning).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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