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M.A. Online

Media and Public Relations (Distance learning)

University of Leicester

24 months
Duration
5555 GBP/year
5555 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

This Media and Public Relations (Distance learning) programme offered at the University of Leicester is for you if... you want the flexibility of studying by distance learning whilst gaining a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.

Overview

This Media and Public Relations (Distance learning) programme offered at the University of Leicester provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

Careers and employability

This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

Programme Structure

Courses included:

  • Issues in Media and Communication
  • PR and Society
  • Strategic Communications Management
  • Media Research Design and Practice

Key information

Duration

  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A first or second class honours degree in a relevant subject, or equivalent professional qualification.
  • We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria.

Tuition Fee

To alway see correct tuition fees
  • International

    5555 GBP/year
    Tuition Fee
    Based on the tuition of 11110 GBP for the full programme during 24 months.
  • EU/EEA

    5555 GBP/year
    Tuition Fee
    Based on the tuition of 11110 GBP for the full programme during 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Media and Public Relations (Distance learning)
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University of Leicester

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