Overview
The MA in Media and Public Relations offered at the University of Leicester will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
Key facts
- This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
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Visit programme websiteProgramme Structure
Courses included:
- Media Research Methods
- PR, Journalism and Networked Media
- Promotional Cultures
- Public Relations, Culture and Society
- Strategic Communications Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
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- Starting
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- Apply before , National
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Language
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
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Credits
Delivered
Campus Location
- Leicester, United Kingdom
Disciplines
Media Studies & Mass Media Public Relations View 50 other Masters in Public Relations in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- 2:1 degree in a relevant subject, or equivalent professional qualification.
- We can give special consideration to you if you have significant work experience in a relevant field.
Make sure you meet all requirements
Visit programme websiteTuition Fees
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International Applies to you
Applies to youNon-residents21950 GBP / year≈ 21950 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents9800 GBP / year≈ 9800 GBP / year
Living costs
Leicester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Media and Public Relations.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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