Overview

The MA Media and Advertising offered at the University of Leicester will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.The course covers a range of topics, including:

the role of advertising in media and consumer societies (history, industry and issues)

the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)

the importance of researching advertising messages and campaigns using a variety of methods

the position of advertising in the marketing toolkit available to companies

the necessity to understand consumers' behaviour

Key facts

Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can help you to stand out in the job market. Our programme has a strong emphasis on international content and research methods, which will have a practical application in the professional world.

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Programme Structure

Courses included:

Advanced Topics in Advertising

Advertising and Promotion in the Digital Age

Advertising Strategy and Creativity

Advertising and Media

Media Research Methods

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-07-25 00:00:00 , International
- Apply before 2026-09-08 00:00:00 , National

Language

English

Duolingo English Test

120

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TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Leicester, United Kingdom

Disciplines

Media Studies & Mass Media View 217 other Masters in Media Studies & Mass Media in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:1 degree in a relevant subject, or an equivalent professional qualification.

We can give special consideration to applicants who have significant work experience in a relevant field.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21400 GBP / year

≈ 21400 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9550 GBP / year

≈ 9550 GBP / year

Living costs

Leicester

United Kingdom

751 - 1426 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Media and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Leicester

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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