Overview

The  Digital Marketing Communications programme from The University of Lancashire  was created with digital marketing specialists and agency partners. It helps you plan, deliver, and assess marketing activity in a digital-first world. You’ll learn how to understand online consumer behaviour and use data and analytics responsibly. You’ll also design integrated digital marketing campaigns that deliver clear, measurable results.

Key facts

Accredited by the Chartered Institute of Marketing and the Institute of Data and Marketing, the course is built around industry needs and gives access to recognised digital marketing certifications. You'll graduate with a specialist master’s degree that highlights your digital skills to employers in marketing and agency roles.

Your learning explores how digital marketing is shaped by analytics, AI, automation, social platforms, and emerging technologies. Through client briefs, campaign simulations, and data analysis, you’ll build the practical skills and strategic judgement to shape decisions and lead digital activity.

To help you stand out in a competitive sector, you'll earn digital micro-credentials from Microsoft, Google, and LinkedIn. These professional awards demonstrate verified skills in digital marketing, analytics, and leadership, strengthening both your CV and employability in the rapidly evolving digital marketing industry.

Accreditation

This course offers you the opportunity to gain certification by the IDM. The Institute aspires to drive marketing excellence by empowering individuals and teams with the expertise and globally-recognised qualifications needed to advance their careers and shape the future of their business.