Overview

In this Master of Marketing offered at La Trobe University you will gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

Career outcomes

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Programme Structure

Courses included:

Sustainable Management and Marketing

Advanced Consumer Decision Making

Marketing Management

Statistics for Business and Finance

Principles of Economics

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-07-13 00:00:00
- Apply before 2026-06-28 00:00:00 , National
Starting 2027-03-02 00:00:00
- Apply before 2027-02-15 00:00:00 , National

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

240 alternative credits

Delivered

On Campus

Campus Location

Melbourne, Australia

Disciplines

Marketing View 53 other Masters in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 093383K

Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
English language requirement
6.5 IELTS (Academic) with no individual band less than 6.0.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at La Trobe University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

47200 AUD / year

≈ 47200 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

34400 AUD / year

≈ 34400 AUD / year

Additional Details

National students:

Commonwealth supported places (CSP): Available for this course

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Melbourne

Funding

Scholarships Information

Available Scholarships

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