24 months
Duration
38200 AUD/year
30400 AUD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Master of Marketing offered at La Trobe University puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Visit the official programme website for more information

Overview

In this Master of Marketing offered at La Trobe University you will gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

Career outcomes

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Programme Structure

Courses included:
  • Sustainable Management and Marketing 
  • Advanced Consumer Decision Making
  • Marketing Management 
  • Statistics for Business and Finance
  • Principles of Economics 

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

More details

La Trobe University assesses applications on a rolling basis which means you can apply for the next upcoming intake or available future intakes.

Credits

240 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • CRICOS code: 093383K  
  • Prerequisites
  • Successful completion of an Australian bachelor degree (or equivalent).
  • Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
  • Selection criteria
  • Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
  • English language requirement
  • 6.5 IELTS (Academic) with no individual band less than 6.0.

Tuition Fee

To alway see correct tuition fees
  • International

    38200 AUD/year
    Tuition Fee
    Based on the tuition of 38200 AUD per year during 24 months.
  • National

    30400 AUD/year
    Tuition Fee
    Based on the tuition of 30400 AUD per year during 24 months.

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
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La Trobe University

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