Marketing and Digital Strategy

12 months
13000 GBP/year
5950 GBP/year
Tuition fee
Apply date
Start date


Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this Marketing and Digital Strategy from Leeds Beckett University will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

Visit the official programme website for more information


You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels at this Marketing and Digital Strategy from Leeds Beckett University . This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.


As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as digital marketing manager, marketing manager, sales manager or business development manager in organisations across all sectors. If you are interested in an academic career, you could also progress to a PhD.

  • Digital strategist
  • Marketing manager
  • Business development manager

Programme Structure

Courses include:

  • Digital Strategy
  • Strategic Marketing
  • Marketing Communication Strategy
  • Strategic Brand Management
  • Social Media Marketing & Management
  • Marketing Metrics
  • Dissertation

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. 
  • If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline. 
  • All applications should be supported by a reference, either academic or professional

Tuition Fee

  • International

    13000 GBP/year
    Tuition Fee
    Based on the original amount of 13000 GBP per year and a duration of 12 months.
  • EU/EEA

    5950 GBP/year
    Tuition Fee
    Based on the original amount of 5950 GBP per year and a duration of 12 months.




Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Our partners

Marketing and Digital Strategy
Leeds Beckett University