Overview

As part of this Marketing and Digital Strategy programme from Leeds Beckett University , you’ll:

Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts

Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate

Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping

Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels

Learn to identify the characteristics of successful brands, and understand techniques used to manage them

Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns

Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics

Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Career

As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role. You’ll be in a prime position to apply for roles in organisations across all sectors, such as:

Digital marketing manager

Marketing manager

Business development manager

Digital strategist

This course could also be your springboard into further study at PhD-level.

Get more details

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Programme Structure

Courses include:

Strategic Marketing

Digital Strategy

Digital Customer Journey

Social Media Marketing and Management

Strategic Brand Management

Marketing Metrics

Marketing Project

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.

More details

Most courses don't have fixed application deadlines. It's best to apply as early as possible.

Language

English

TOEFL^® IBT

89

Schedule TOEFL®

PTE Academic

54

Schedule a PTE test!

OTE

130

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Leeds, United Kingdom

Disciplines

Marketing Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

89

Schedule TOEFL®

PTE Academic

54

Schedule a PTE test!

OTE

130

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline.

All applications should be supported by a reference, either academic or professional.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17900 GBP / year

≈ 17900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10100 GBP / year

≈ 10100 GBP / year

Additional Details

Part-time tuition fees:

UK: £56.11 per credit

Living costs

Leeds

United Kingdom

637 - 1103 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Digital Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Leeds

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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