Overview

This Marketing course from Lancaster University allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.

You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.

The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.

Career opportunities:

Our MSc Marketing prepares you for a broad range of dynamic careers in marketing, brand management, and consultancy, both in the UK and internationally.

Many of our MSc Marketing graduates pursue careers in the marketing departments of organisations. There is an increasing trend of our graduates being employed by digital/technology organisations such as Google and TikTok. And our graduates often go into marketing communications roles with organisations like EssenceMediacom and Dentsu. Some of our graduates have become business owners.

Typical roles our graduates are employed in include:

Marketing Manager
Brand Manager
Market Research Analyst
Digital Marketing Specialist
Product Manager
Marketing Consultant
Sales and Business Development Manager
Advertising Account Executive
Content Marketing Manager
Customer Experience Manager.

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Programme Structure

Courses include:

Building Marketing Intelligence and Analytics
Consumer Behaviour, Insights and Behavioural Science
Digital Marketing and Analytics
Marketing Communications and Strategy
Professional Skills and Company Commissioned Dissertation
Strategic Marketing and Market Simulation

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-03 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

87

Schedule TOEFL®

PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Lancaster, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

87

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30000 GBP / year

≈ 30000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16270 GBP / year

≈ 16270 GBP / year

Living costs

Lancaster

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Lancaster

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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