You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term.
Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period. Marketing degree offered at Lancaster University has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.
The Careers Team at LUMS helps you shape your career plans and supports your job-hunting process in a variety of ways, including personalised one-to-one support and interactive workshops on areas such as career strategies, writing CVs and applications, interview skills, psychometric testing, what to expect at assessment centres, and online networking strategies.
More informationVisit official programme website
- Strategic Marketing
- Marketing Communications
- Deep Dive Dissertation
- Digital Marketing
- Branding Strategy
- Business-to-Business Marketing
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Digital Marketing View 129 other Masters in Digital Marketing in United Kingdom
- Entry Requirements: 2:1 (UK hons) degree or equivalent in any subject, (except Marketing) One or two ‘taster’ Marketing modules may be acceptable
International23000 GBP/yearTuition FeeBased on the original amount of 23000 GBP per year and a duration of 12 months.
EU/EEA16500 GBP/yearTuition FeeBased on the original amount of 16500 GBP per year and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €6000 to cover your tuition fees.