Strategic Marketing and Customer Experience Management University of Buckingham

Overview

This Strategic Marketing and Customer Experience Management MSc at University of Buckingham is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.

Highlights

• In-depth overview of all aspects of customer experience management and strategic marketing.

• Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.

• Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.

• Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.

• Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.