Studyportals

Strategic Marketing and Customer Experience Management

University of Buckingham

M.Sc.
12 months
Duration
15152 GBP/year
9192 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making.

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Overview

  • An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.  This leading edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real world business contexts.  The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
  • This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience.  In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.  Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.

Programme Structure

Courses include:

  • Strategic Marketing Planning: Understanding Value & Building Strong Brands
  • Digital and Social Media Marketing
  • Service Systems
  • Service Marketing & Customer Experience Management
  • Practical Research Methods
  • Managing People & Service Leadership
  • Understanding Consumer Behaviour
  • Dissertation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
87 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
59 (required)

Other requirements

General requirements

2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5

Tuition Fee

  • International

    15152 GBP/year
    Tuition Fee
    Based on the original amount of 15152 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    9192 GBP/year
    Tuition Fee
    Based on the original amount of 9192 GBP for the full programme and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Strategic Marketing and Customer Experience Management
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University of Buckingham

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