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Overview
Course Details
This Luxury Brand Management MA course at the University of Southampton is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.
You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.
Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.
You'll also learn:
- luxury consumer profiles and website design
- evolution of the luxury market and globalisation of luxury brands
- consultancy and project management
- social media influence
- cobranding, brand extensions, and brand heritage
We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.
Previous input has been provided by;
- Aston Martin
- Bremont
- Maserati
- George Bayntun
- The Ritz
- Royal Southampton Yacht Club
- The Savoy
- Wright & Teague
Career Opportunities
Graduates from this programme will typically find employment in a variety of different careers associated with luxury marketing and brand management including:
- account handlers
- marketing executives
- marketing managers
- consultants
- brand managers
- marketing communication experts
- executive/management level roles within the luxury and marketing industry
Graduates find employment opportunities within these roles either working for agencies or their clients and in some cases choose to operate as freelance consultants within their chosen careers. Many of our graduates also go on to start their own companies.
Programme Structure
Courses include:
- Professional and Academic Skills
- Historical and Contemporary Issues in Luxury
- Luxury Brand Management and Marketing
- Sustainability in Business and Design
- Creative Thinking and Problem Solving
- Digital Cultures
- Entrepreneurship
- Experimental Publishing
- Exploring the Visual Language of Display
- Global Marketing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
IELTS 6.5
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Entrepreneurship Management, Organisation & Leadership Fashion, Textiles and Luxury Goods View 148 other Masters in Fashion, Textiles and Luxury Goods in United KingdomAcademic requirements
GPA Upper Second Class
English requirements
IELTS 6.5
Other requirements
General requirements
You’ll need a 2:1 degree or accepted qualification in:
- business studies
- management
- marketing
- art design
- fashion management
- design management
Tuition Fee
To alway see correct tuition fees
-
International
25000 GBP/yearTuition FeeBased on the tuition of 25000 GBP for the full programme during 12 months. -
National
25000 GBP/yearTuition FeeBased on the tuition of 25000 GBP for the full programme during 12 months.
EU and international students pay £25,000.
Living costs for Southampton
697 - 1093 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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