Studyportals
M.A. On Campus

Luxury Brand Management

University of Southampton

12 months
Duration
25000 GBP/year
25000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA course at the University of Southampton will offer you a high level of industry exposure, creating a range of career opportunities. You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project.

Overview

Course Details

This Luxury Brand Management MA course at the University of Southampton is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn: 

  • luxury consumer profiles and website design 
  • evolution of the luxury market and globalisation of luxury brands
  • consultancy and project management
  • social media influence 
  • cobranding, brand extensions, and brand heritage  

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

  • Aston Martin 
  • Bremont 
  • Maserati 
  • George Bayntun 
  • The Ritz 
  • Royal Southampton Yacht Club 
  • The Savoy 
  • Wright & Teague

Career Opportunities

Graduates from this programme will typically find employment in a variety of different careers associated with luxury marketing and brand management including: 

  • account handlers 
  • marketing executives 
  • marketing managers 
  • consultants 
  • brand managers 
  • marketing communication experts  
  • executive/management level roles within the luxury and marketing industry

Graduates find employment opportunities within these roles either working for agencies or their clients and in some cases choose to operate as freelance consultants within their chosen careers. Many of our graduates also go on to start their own companies.

Programme Structure

Courses include:

  • Professional and Academic Skills 
  • Historical and Contemporary Issues in Luxury
  • Luxury Brand Management and Marketing
  • Sustainability in Business and Design
  • Creative Thinking and Problem Solving
  • Digital Cultures
  • Entrepreneurship
  • Experimental Publishing
  • Exploring the Visual Language of Display
  • Global Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

You’ll need a 2:1 degree or accepted qualification in:

  • business studies 
  • management 
  • marketing 
  • art design 
  • fashion management 
  • design management

Tuition Fee

To alway see correct tuition fees
  • International

    25000 GBP/year
    Tuition Fee
    Based on the tuition of 25000 GBP for the full programme during 12 months.
  • National

    25000 GBP/year
    Tuition Fee
    Based on the tuition of 25000 GBP for the full programme during 12 months.

EU and international students pay £25,000.

Living costs for Southampton

697 - 1093 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Luxury Brand Management
-
University of Southampton

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