M.A. On Campus

Global Advertising and Branding

University of Southampton

12 months
23000 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns at the Global Advertising and Branding MA course offered by the University of Southampton. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for a career.


Course Details

This Global Advertising and Branding MA course offered by the University of Southampton is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. 

On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. 

You’ll develop essential practical skills, including how to: 

  • make a pitch 
  • identify a target audience 
  • build a creative strategy 
  • create a brief 
  • evaluate a campaign 

Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests. 

Course highlights include: 

  • a group project to devise a campaign in response to a brief from a real business 
  • a week-long competitive marketing exercise using the Markstrat simulation platform 
  • fieldtrips to locations where you can see the real-world impact of advertising and branding 
  • guest lectures by industry professionals 
  • a research project and critical paper on a topic of your choice 

We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.

Career Opportunities

You’ll graduate with sector-specific skills and knowledge and enhanced problem solving abilities that will be attractive to employers in advertising and related industries. You’ll be equipped for roles in account management, account planning, client services, brand management, strategic planning, production, copywriting, art direction, marketing communication, social media, campaign planning, media buying, sales promotion, event planning or market research.

Programme Structure

Courses include:

  • Professional and Academic Skills 
  • Advertising and Branding: Contextual Themes and Issues
  • Global Advertising and Branding 
  • Sustainability in Business and Design
  • Creative Thinking and Problem Solving
  • Digital Cultures
  • Entrepreneurship
  • Experimental Publishing
  • Exploring the Visual Language of Display

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • You’ll need a 2:2 degree in a relevant subject, such as business studies, advertising, marketing or media.

Tuition Fee

To alway see correct tuition fees
  • International

    23000 GBP/year
    Tuition Fee
    Based on the tuition of 23000 GBP for the full programme during 12 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP for the full programme during 12 months.

EU and international students pay £23,000.

Living costs for Southampton

697 - 1093 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Advertising and Branding
University of Southampton


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