• Anytime
    Application Deadline
  • 9 months


Digital marketing has become an integral part of companies’ marketing strategies, generating demand for master in digital marketing professionals who can make effective use of online tools and ecommerce platforms.

While studying for your Master in Digital Marketing and E-Commerce at GBSB Global Business School  in Madrid you will have the opportunity to get to know digital marketing and ecommerce concepts and strategies, gain an understanding of the technologies that underpin them, as well as put them to use through case studies and practical simulations. Master in Digital Marketing students develop their skills through real-world digital marketing projects, networking with professionals in the industry, and learning from the most high-tech digital applications we have available on campus.

Program Highlights: 

  • Leadership in Digital Education in Spain
  • Faculty with Digital Marketing and Ecommerce Experience
  • Students from 70 Different Countries
  • Multiple Company Visits and Practical Knowledge
  • Learning-by-Doing Teaching Methodology

Why study Digital Marketing at GBSB?

  • It’s a Dual Degree with the University of Alcala
  • An opportunity to get Microsoft Office Certification and complete your tasks faster and smarter 
  • Study digital in a leading digital education institution in Spain officially accredited by Microsoft

Programme Structure

Courses included:

  • Managerial Competencies of Global Leaders
  • Digital Marketing in the Context of Marketing Management
  • Digital Marketing Communications
  • Web & Mobile Marketing
  • Digital Law & the Legal Environment
  • E-Commerce Management
  • Digital Strategy
  • Agile Methodologies & Design Thinking
  • Digital Marketing Plan

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 9 months
  • Languages
    • English
  • Delivery mode
    On Campus, Online
  • More information Go to the programme website

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

To be qualified for the program you must:

  • Have earned a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience
  • Have a high level of English language
  • Complete all required forms for admission and submit all required documents

Tuition Fee

  • International

    13490 EUR/full
    Tuition Fee
    Based on the original amount of 13490 EUR for the full programme and a duration of 9 months.
  • EU/EEA

    13490 EUR/full
    Tuition Fee
    Based on the original amount of 13490 EUR for the full programme and a duration of 9 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs

  • Barcelona, Spain

    770 - 1360 EUR/month
    Living Costs
  • Madrid, Spain

    745 - 1260 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Digital Marketing and E-Commerce
Visit programme website

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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