About

Moreoever, the Level 8 SCQF Diploma in Business and Marketing Management delivered by the London School of International Business is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business. 

Aim / Objectives of this qualification

• Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practic
• Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
• Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
• Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships
• Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective