Level 7 SCQF Diploma in Business and Marketing Strategy Level 11

Overview

For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.

Key facts:

The aims of this Level 7 SCQF Diploma in Business and Marketing Strategy  Level 11  programme at London School of International Business will allow learners to:

• Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
• Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
• Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
• Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
• Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships
• Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
• Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making

Accreditation

Accredited by EduQual, UK - regulated awarding body, approved by SQA - Accreditation