Business Administration (Marketing) University of Bedfordshire

Overview

The Master of Science in Business Administration (Marketing) at the University of Bedfordshire is tailored for individuals aiming to excel in the dynamic field of marketing. This programme is ideal for early-career professionals who wish to enhance their skills and knowledge in a fast-paced, digitally driven environment. The curriculum focuses on key areas such as strategic marketing management, digital analytics, and contemporary marketing practices that prioritise customer engagement and brand development.

Why Business Administration (Marketing) at University of Bedfordshire?

The University of Bedfordshire is renowned for its commitment to academic excellence, ranking among the top institutions for business and management studies. The university boasts strong partnerships with industry leaders, providing students with unique opportunities for networking and real-world experience. State-of-the-art facilities, including a dedicated data lab equipped with advanced business analytics software, enhance the learning environment, ensuring students gain hands-on experience alongside theoretical knowledge.

Tuition Fee Breakdown

The tuition fees for the Master of Science in Business Administration (Marketing) are as follows:

• International Students: £18,000 per year
• National Students: £15,400 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme encompasses a variety of modules designed to equip students with essential marketing skills and knowledge:

• Responsible Leadership & Sustainable Management
• Strategic Analysis and Practice
• Applied Project
• Digital Analytics and Online Customer Experience
• Strategic Marketing Management
• Management Practice

Each module is carefully crafted to blend theoretical frameworks with practical applications, ensuring students can apply their learning to real-world scenarios effectively.

Careers with Business Administration (Marketing)

Graduates of the Master of Science in Business Administration (Marketing) are well-prepared to pursue a diverse range of career opportunities. They often find positions in mid-level management within small to medium-sized enterprises (SMEs) and larger organisations. The skills acquired during the programme, including teamwork, analytical thinking, and management understanding, make graduates attractive to potential employers. Additionally, there is the opportunity to further academic pursuits with a Doctorate of Business Administration (DBA) for those interested in advancing their studies.