Overview

The Marketing MSc program at the University of Saskatchewan was developed by the Edwards School of Business in response to the need for a PhD preparation program. This two year, full-time, research based program focuses on marketing theory, consumer behaviour, and research design. The first year of the program is devoted to coursework, and the second year of the program is devoted to preparing and defending a thesis.

Upon completion of the Master of Science in Marketing program at the University of Saskatchewan, graduates will be well prepared for entry into a PhD program and a career in academia, or for a career in marketing.

Due to the research intensive nature of the MSc in Marketing program and the need for individual student supervision at the thesis stage, enrolment is currently limited to seven students per year.

Thesis

During the thesis component of the MSc in Marketing program, the student will develop, under the supervision of an academic advisor, a research project consisting of the following three stages:

The identification of an appropriate thesis topic;
The development and completion of the written thesis involving regular interaction with the supervisor; and
A final defense of the thesis.

Successful completion of the final defense will require that the research project be completed to the satisfaction of the student's supervisory committee which, in most cases, will consist of the academic supervisor as the chairperson, two other faculty members from within the department, and an external examiner selected from outside the department.

Programme Structure

Courses include:

Designing Marketing Research
Marketing
Consumer Behaviour
Statistical Methods
Qualitative Methods
Research Seminar in Marketing
Ethics

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-04 00:00:00
- Apply before 2026-04-30 00:00:00 , National
Starting 2027-09-04 00:00:00
- Apply before 2026-12-15 00:00:00 , International

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

86

Schedule TOEFL®

PTE Academic

63

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

60 alternative credits

Delivered

On Campus

Campus Location

Saskatoon, Canada

Disciplines

Marketing View 22 other Masters in Marketing in Canada

This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes

Total alumni

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Academic requirements

GMAT

550

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

86

Schedule TOEFL®

PTE Academic

63

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Online Application Form and $90 Application Fee
Official GMAT Score
English Proficiency Scores
A Transcript of your Academic Record
Three Letters of Reference
Current Resume
Letter of Intent

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Saskatchewan and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11250 CAD / year

≈ 11250 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

5000 CAD / year

≈ 5000 CAD / year

Living costs

Saskatoon

Canada

1279 - 1865 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Thesis

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying Business & Management

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Saskatoon

Funding

Scholarships Information

Available Scholarships

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