University of Saskatchewan

24 months
11850 CAD/year
7500 CAD/year
Tuition fee
Apply date
Start date


Throughout the Master of Science in Marketing program at the University of Saskatchewan, students are paired with one of our knowledgeable and enthusiastic marketing faculty members who will provide caring mentorship to his/her graduate student through a broad range of marketing topics.


The M.Sc. in Marketing program was developed by the Edwards School of Business in response to the need for a PhD preparation program. This two year, full-time, research based program focuses on marketing theory, consumer behaviour, and research design. The first year of the program is devoted to coursework, and the second year of the program is devoted to preparing and defending a thesis. 

Upon completion of the  Master of Science in Marketing program at the University of Saskatchewan, graduates will be well prepared for entry into a PhD program and a career in academia, or for a career in marketing.

Due to the research intensive nature of the MSc in Marketing program and the need for individual student supervision at the thesis stage, enrolment is currently limited to seven students per year. 


During the thesis component of the MSc in Marketing program, the student will develop, under the supervision of an academic advisor, a research project consisting of the following three stages:

  • The identification of an appropriate thesis topic;
  • The development and completion of the written thesis involving regular interaction with the supervisor; and
  • A final defense of the thesis.

Successful completion of the final defense will require that the research project be completed to the satisfaction of the student's supervisory committee which, in most cases, will consist of the academic supervisor as the chairperson, two other faculty members from within the department, and an external examiner selected from outside the department.

Programme Structure

Courses included:

  • Designing Marketing Research
  • Marketing Theory
  • Consumer Behaviour
  • Statistical Methods Advanced
  • Qualitative Methods
  •  Research Seminar in Marketing
  • Introduction to Ethics

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


IELTS or TOEFL needed


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
550 (required)

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
86 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Completed Online Application Form and $90 Application Fee
  • Official GMAT Score
  • English Proficiency Scores 
  • A Transcript of your Academic Record
  • Three Letters of Reference
  • Current Resume
  • Letter of Intent

Tuition Fee

  • International

    11850 CAD/year
    Tuition Fee
    Based on the original amount of 11850 CAD per year and a duration of 24 months.
  • National

    7500 CAD/year
    Tuition Fee
    Based on the original amount of 7500 CAD per year and a duration of 24 months.
  • Student Fees - $930 per year (approx)
  • Textbooks and Course Materials - Estimates are about $1,350 for the entire program.


There are a variety of funding sources for graduate students at the University of Saskatchewan. Many students are supported by a combination of awards, fellowships, or scholarships from university wide competitions, department specific opportunities, and national or external awards.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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University of Saskatchewan