The M.Sc. in Marketing program was developed by the Edwards School of Business in response to the need for a PhD preparation program. This two year, full-time, research based program focuses on marketing theory, consumer behaviour, and research design. The first year of the program is devoted to coursework, and the second year of the program is devoted to preparing and defending a thesis.
Upon completion of the Master of Science in Marketing program at the University of Saskatchewan, graduates will be well prepared for entry into a PhD program and a career in academia, or for a career in marketing.
Due to the research intensive nature of the MSc in Marketing program and the need for individual student supervision at the thesis stage, enrolment is currently limited to seven students per year.
During the thesis component of the MSc in Marketing program, the student will develop, under the supervision of an academic advisor, a research project consisting of the following three stages:
- The identification of an appropriate thesis topic;
- The development and completion of the written thesis involving regular interaction with the supervisor; and
- A final defense of the thesis.
Successful completion of the final defense will require that the research project be completed to the satisfaction of the student's supervisory committee which, in most cases, will consist of the academic supervisor as the chairperson, two other faculty members from within the department, and an external examiner selected from outside the department.
More informationVisit official programme website
- Designing Marketing Research
- Marketing Theory
- Consumer Behaviour
- Statistical Methods Advanced
- Qualitative Methods
- Research Seminar in Marketing
- Introduction to Ethics
- 24 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing View 26 other Masters in Marketing in Canada
- Completed Online Application Form and $90 Application Fee
- Official GMAT Score
- English Proficiency Scores
- A Transcript of your Academic Record
- Three Letters of Reference
- Current Resume
- Letter of Intent
International11850 CAD/yearTuition FeeBased on the original amount of 11850 CAD per year and a duration of 24 months.
National7500 CAD/yearTuition FeeBased on the original amount of 7500 CAD per year and a duration of 24 months.
- Student Fees - $930 per year (approx)
- Textbooks and Course Materials - Estimates are about $1,350 for the entire program.
There are a variety of funding sources for graduate students at the University of Saskatchewan. Many students are supported by a combination of awards, fellowships, or scholarships from university wide competitions, department specific opportunities, and national or external awards.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.