Overview

The Business Management - Marketing programme at the European School of Economics provides students with a comprehensive understanding of:

Innovative marketing practices in both manufacturing and service sectors, with a focus on gaining competitive advantage, increasing market share, and reducing costs

E-commerce and E-business as strategic tools for optimizing technological frameworks in marketing

Marketing strategies for international organisations and how they identify and pursue opportunities in new global markets

Customer-centric marketing approaches tailored to emerging economies

The interplay between marketing strategy and communication, along with guidelines for implementing integrated promotional campaigns across various media
Navigating operational, legal, and logistical challenges when crossing national borders in the business world

Key facts

A choice of three specializations: Marketing, Management or Finance

Full-time, compulsory attendance

The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis

Three intakes per academic year January, April and September

ESE’s competitive Internship Programme providing international work experience in the sector of specialization

Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

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Programme Structure

Courses include:

Applied Business Research Methods

21st Century Advanced Business Structures

Organisations & their Cultures

Marketing Management

Managing for Sustainability & Corporate Responsibility

Management of Resources & Operations

Accounting & Finance for Decision Makers

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00

Apply anytime.

More details

ESE has a rolling admissions system. However, given the limited number of places, we recommend that you present your application as early as possible.

Language

English

TOEFL^® IBT

90

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PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

90 ECTS

180 UK credit

Delivered

On Campus

Campus Location

Florence, Italy
London, United Kingdom
Roma, Italy
Milano, Italy
Madrid, Spain

Disciplines

Marketing Management Studies View 31 other Masters in Marketing in Italy

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Online Application form.

Personal interview

An undergraduate honours degree at 2:2 or higher (diploma and transcripts)

Resume / CV + Personal Statement

Two letters of recommendation

Photocopy of Passport/ ID document

Photograph (passport-sized)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at European School of Economics and/or in your country of interest, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28000 EUR / year

≈ 28000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

28000 EUR / year

≈ 28000 EUR / year

Living costs

Florence

Italy

850 - 1300 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

This programme is taught in different countries. Which country are you interested in?

Country 1

Italy
Spain
United Kingdom

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Management - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Florence

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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