Business Management - Marketing European School of Economics

Overview

The   Business Management - Marketing  programme at the European School of Economics provides students with a comprehensive understanding of:

• Innovative marketing practices in both manufacturing and service sectors, with a focus on gaining competitive advantage, increasing market share, and reducing costs

• E-commerce and E-business as strategic tools for optimizing technological frameworks in marketing

• Marketing strategies for international organisations and how they identify and pursue opportunities in new global markets

• Customer-centric marketing approaches tailored to emerging economies

• The interplay between marketing strategy and communication, along with guidelines for implementing integrated promotional campaigns across various media
• Navigating operational, legal, and logistical challenges when crossing national borders in the business world

 Key facts

• Three specialization pathways: Marketing, Management, or Finance

• Full-time programme with mandatory attendance

• Flexibility to transfer between ESE campuses in London, Madrid, Milan, Florence, and Rome on a term-by-term basis

• Three annual intakes: January, April, and September

• Access to ESE’s prestigious Internship Programme, offering international work placements in the field of specialization
• Small class sizes, fostering a personalized and supportive learning environment

ESE’s Internship Programme

ESE provides one of the most competitive and structured internship programmes in higher education. The school’s longstanding relationships with over 1,500 leading global companies, including many listed among FORTUNE’s 100 Best Companies to Work For, give students access to unmatched opportunities for professional growth.

Internships are an integral part of the MSc programme, enabling students to:

• Apply academic theories in real-world marketing contexts

• Build professional networks and gain invaluable experience within their chosen specialization
• Enhance their career prospects, with many students receiving job offers before graduation

The Internship Department works closely with students to identify their goals, maximize their potential, and secure challenging placements worldwide, ensuring that every student gains practical insights and industry exposure.