Studyportals

Public Relations

University of Westminster

M.A.
12 months
Duration
17000 GBP/year
8500 GBP/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

This Public Relations degree offered at the University of Westminster is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. 

Overview

The Public Relations degree offered at the University of Westminster has close links to the London-based PR industry, and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. 

Career Path 

Graduates come from all over the world. Many return to their home countries to pursue their careers, while others work all in Asia, Europe, Australasia, the US and the Middle East. Many of our alumni work in major international PR agencies including H + K Strategies and Edelman, while others work in-house at organisations as diverse as Lego and the United Nations.

It is not unusual for our students to have started careers in PR even before they have formally graduated. We work closely with the PR industry, offering our students a range of study visits to agencies and in-house departments in addition to a wide variety of guest speakers. We offer details of PR industry graduate schemes, and assist our students in applying. We maintain the relevance of the course curriculum through regular consultation with people working within the PR industry.

Programme Structure

Courses include:

  • Persuasion, Propaganda and Influence 
  • Public Relations Dissertation or Final Professional Project 
  • Communications Planning and Management 
  • Media and Content Strategy 
  • Public Relations in Society 
  • Strategic Planning for Advertising 
  • Brand and Marketing Communications 

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class
Lower Second Class (recommended)

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
88
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
58

Other requirements

General requirements

  • A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience. 
  • Professional qualifications or substantial appropriate work experience may be acceptable.
  • Applicants are required to submit an essay: a 300-word analysis of the external communication challenges facing an organisation that you know of and summarise how you would improve its communications.

Tuition Fee

  • International

    17000 GBP/year
    Tuition Fee
    Based on the original amount of 17000 GBP per year and a duration of 12 months.
  • EU/EEA

    8500 GBP/year
    Tuition Fee
    Based on the original amount of 8500 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Public Relations
-
University of Westminster

Wishlist