Companies reach their target groups using content on websites, in social media and mobile apps as well as at touch points at trade fairs and reception halls. They use content to position their brands, demonstrate their knowledge, and explain their services. In the Master’s degree programme in Content Strategy, you will learn how to design content systematically in order to support corporate objectives, address users and facilitate implementation by all involved. You will be introduced to strategic thinking and will learn how to define topics, channels and the tonality of an organisation’s content. Through this knowledge you will be able to strategically plan corporate content yourself or advise companies in the development of their content.
The discipline of content strategy, which was developed in the 1990s, follows an analytical approach. Content strategists analyse all the factors important for the design of the content of a company. To this end you will evaluate various sources of data and use methods which were developed in the social sciences. You will familiarise yourself with these instruments in the course – from qualitative methods of user-centred design to network analyses and website monitoring. With this knowledge, you will be able to present factually based arguments and persuade others regarding the creation and maintenance of content.
For more information, please visit the programme website.
You can apply until:
Always verify the dates on the programme website.
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
A signed letter of application
A signed CV
A copy of documentary evidence that you have completed a relevant Bachelor’s degree or equivalent qualification
A Transcript of Records for verifying compliance with the admission requirements
A proof of qualification for university entrance
A copy of your citizenship certificate or passport
Application Form, completed and signed
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.