Companies reach their target groups using content on:
- social media
- mobile apps
- at touch points at trade fairs and reception halls.
They use content to position their brands, demonstrate their knowledge, and explain their services. On the Master of Arts in Content Strategy at FH Joanneum University of Applied Sciences, you will be introduced to strategic thinking and will learn how to define topics, channels and the tonality of an organisation’s content. Through this knowledge you will be able to strategically plan corporate content yourself or advise companies in the development of their content.
The discipline of content strategy, which was developed in the 1990s, follows an analytical approach. Content strategists analyse all the factors important for the design of the content of a company.
To this end you will evaluate various sources of data and use methods which were developed in the social sciences. You will familiarise yourself with these instruments in the course – from qualitative methods of user-centred design to network analyses and website monitoring. With this knowledge, you will be able to present factually based arguments and persuade others regarding the creation and maintenance of content.
More informationVisit official programme website
- Open Space and Portfolio : The Web as a Publishing Platform
- Kickoff Workshop: What is Content Strategy?
- Video and Multimedia on the Web
- Writing, Editing and Curating Content
- Content Strategy Project
- Back-end Development for the Web
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesWeb Technologies & Cloud Computing Media Studies & Mass Media Digital Marketing View 3 other Masters in Digital Marketing in Austria
We are not aware of any academic requirements for this programme.
If you want to apply for this Master’s degree programme you need to have
- a relevant Bachelor’s degree or
- equivalent qualification.
International1454 EUR/yearTuition FeeBased on the original amount of 727 EUR per semester and a duration of 24 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR per semester and a duration of 24 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.