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Content Strategy, M.A.

  • Application Deadline
  • 24 months
, | Online
On the Master of Arts in Content Strategy at FH Joanneum University of Applied Sciences, you will learn how to design content systematically in order to support corporate objectives, address users and facilitate implementation by all involved.


Companies reach their target groups using content on:

  • websites
  • social media
  • mobile apps 
  • at touch points at trade fairs and reception halls.

They use content to position their brands, demonstrate their knowledge, and explain their services. On the Master of Arts in Content Strategy at  FH Joanneum University of Applied Sciences, you will be introduced to strategic thinking and will learn how to define topics, channels and the tonality of an organisation’s content. Through this knowledge you will be able to strategically plan corporate content yourself or advise companies in the development of their content.

The discipline of content strategy, which was developed in the 1990s, follows an analytical approach. Content strategists analyse all the factors important for the design of the content of a company. To this end you will evaluate various sources of data and use methods which were developed in the social sciences. You will familiarise yourself with these instruments in the course – from qualitative methods of user-centred design to network analyses and website monitoring. With this knowledge, you will be able to present factually based arguments and persuade others regarding the creation and maintenance of content.

Programme Structure

Courses include:

  • Open Space and Portfolio 1: The Web as a Publishing Platform
  • Kickoff Workshop: What is Content Strategy?
  • Video and Multimedia on the Web
  • Writing, Editing and Curating Content
  • Content Strategy Project
  • Back-end Development for the Web

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus, Online

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • If you want to apply for a Master’s degree programme you need to have a relevant Bachelor’s degree or equivalent qualification
  • English and German are the languages of instruction. Knowledge of the English and German language is thus an essential prerequisite (at least Level B2)
  • A signed letter of application

  • A signed CV

  • A copy of documentary evidence that you have completed a relevant Bachelor’s degree or equivalent qualification

  • A Transcript of Records for verifying compliance with the admission requirements

  • A proof of qualification for university entrance

  • A copy of your citizenship certificate or passport

  • Application Form, completed and signed

Tuition Fee

  • International

    1454 EUR/year
    Tuition Fee
    Based on the original amount of 727 EUR per semester and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Graz

  • 846 - 1200 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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