Content Strategy

FH Joanneum University of Applied Sciences

M.A. On Campus Online
24 months
1454 EUR/year
Tuition fee
Apply date
Start date


The Master of Arts in Content Strategy at FH Joanneum University of Applied Sciences is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.


Companies reach their target groups using content on:

  • websites
  • social media
  • mobile apps 
  • at touch points at trade fairs and reception halls.

They use content to position their brands, demonstrate their knowledge, and explain their services. On the Master of Arts in Content Strategy at  FH Joanneum University of Applied Sciences, you will be introduced to strategic thinking and will learn how to define topics, channels and the tonality of an organisation’s content. Through this knowledge you will be able to strategically plan corporate content yourself or advise companies in the development of their content.

The discipline of content strategy, which was developed in the 1990s, follows an analytical approach. Content strategists analyse all the factors important for the design of the content of a company. 

To this end you will evaluate various sources of data and use methods which were developed in the social sciences. You will familiarise yourself with these instruments in the course – from qualitative methods of user-centred design to network analyses and website monitoring. With this knowledge, you will be able to present factually based arguments and persuade others regarding the creation and maintenance of content.

Programme Structure

Courses include:

  • Open Space and Portfolio : The Web as a Publishing Platform
  • Kickoff Workshop: What is Content Strategy?
  • Video and Multimedia on the Web
  • Writing, Editing and Curating Content
  • Content Strategy Project
  • Back-end Development for the Web

Key information


  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines




120 ECTS


On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

If you want to apply for this Master’s degree programme you need to have

  • a relevant Bachelor’s degree or
  • equivalent qualification.

Tuition Fee

  • International

    1454 EUR/year
    Tuition Fee
    Based on the original amount of 727 EUR per semester and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per semester and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Content Strategy
FH Joanneum University of Applied Sciences


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