TechInnovation (Distance Education) University of Galway

Overview

The aim of this TechInnovation course at University of Galway  is to teach people how identify commercial needs, respond to the need in the form of a high level solution, test the viability of that solution, develop a commercial repose and create a company or a new business unit within an existing company, with a particular focus on innovation-driven enterprises that can scale up. 

We have chosen the successful "Disciplined Entrepreneurship" 24-step process from MIT as the basis for our approach. The course will include working through issues of market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, sales channel analysis, and with a strong emphasis on the entrepreneur/intrapreneur as a salesperson. Business plans will be developed based on the 24 steps, and will include an executive summary, vision and values, market analysis/segmentation and competition, a product and manufacturing plan, a sales plan, a financial plan, and a marketing plan.

Careers

This course is suitable for those who have a business idea and wish to explore the full potential through a structured approach. It will help to guide students and increase their skills, to share best practices in entrepreneurship and to accelerate innovation maturation and transfer into business. It will ideally place students to fill the entrepreneurial need in the West of Ireland and equip graduates with the skills required to become integral members of innovation driven enterprises. Programme participants will have the benefit of an experienced team who will help them to meet their goals in terms of entrepreneurial and innovation skills acquisition.